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- TAGASHIRA Takumi
- Graduate School of Business Administration,Department of Business Administration
- TAGASHIRA Takumi
- Curriculum Vitae
- Research Work
Books and Other Publications
| 1. | Advertising Theory (Routledge Communication Series) (jointly worked)
Shintaro Okazaki, Takumi Tagashira (Contributor) Routledge 2019.5 (ISBN : 0815382502) |
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Papers
| 1. | Signal effect of a targeted travel subsidy on consumer behavior during the coronavirus disease 2019 pandemic (Peer-reviewed) Takumi Tagashira Marketing Letters 2022.12 
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| 2. | Information effects of warehouse automation on sales in omnichannel retailing (Peer-reviewed) Takumi Tagashira Journal of Retailing and Consumer Services Vol.66,No.May,pp.102903 2022.5
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| 3. | Sneaking the Dark Side of Brand Engagement into Social Media: The Dual Theory of Passion (jointly worked) (Peer-reviewed) Shintaro Okazaki, Florian Schuberth, Takumi Tagashira, Victoria Andrade Journal of Business Research Vol.130,No.June,pp.493-505 2021 |
| 4. | The Effect of Cross-Channel Integration on Cost Efficiency (jointly worked) (Peer-reviewed) Takumi Tagashira, Chieko Minami Journal of Interactive Marketing Vol.47,No.August,pp.68-83 2019.6
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| 5. | An empirical research on the relationship between MD standardization, retail expansion, and performance (jointly worked) (Peer-reviewed) Takumi Tagashira, Fumikazu Morimura Journal of Marketing and Distribution Vol.20,No.1,pp.1-21 2017.4 |
| 6. | The effects of online and offline information sources on multiple store patronage (Peer-reviewed) Takumi Tagashira, Chieko Minami Australasian Marketing Journal Vol.24,No.2,pp.116-124 2016.5
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| 7. | Effects of Multichannel Retailing on Cost Structure
Takumi Tagashira Rokkodai Ronshu Vol.62,No.4,pp.1-10 2016.3 |
| 8. | User Acceptance of New Technology-Based Taylor Made Services (jointly worked)
Takumi Tagashira, Chieko Minami, Fumikazu Morimura Marketing Journal Vol.35,No.3,pp.5-25 2016.1 |
Presentations
| No. | Name of subject/Conference Name | Year | Site |
|---|---|---|---|
| 1. | CUSTOMER VALUE CREATION BY MULTICHANNEL RETAILER’S WAREHOUSE AUTOMATION: THE EFFECTS ON SALES(2020 AMA Summer Academic Conference) |
Holding date :
Presentation date : 2020.8.18 |
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| 2. | How does warehouse automation contribute to multichannel retailers’ performance?(日本応用経済学会2019年度秋季大会) |
Holding date :
Presentation date : 2019.10.26 |
東京 |
| 3. | How does warehouse automation contribute to multichannel retailers' performance?(King's Business School Research Seminars in Marketing) |
Holding date :
Presentation date : 2019.10.9 |
Bush house, London, UK |
| 4. | An Empirical Study on the Relationship between Cross-Channel Integration and Offline Store Patronage Behavior(2019 Academy of Marketing Science Annual Conference) |
Holding date :
Presentation date : 2019.5.29 |
Vancouver, British Columbia, Canada |
| 5. | Understanding the Antecedents of Reverse Innovations: Developing a Comprehensive Conceptual Framework(2019 Academy of Marketing Science Annual Conference) |
Holding date :
Presentation date : 2019.5.29 |
Vancouver, British Columbia, Canada |
| 6. | The effects of cross-channel integration on cost efficiency in Japanese retail industry(Summer Workshop on Economic Theory) |
Holding date :
Presentation date : 2018.8.10 |
小樽商科大学、北海道 |
| 7. | Do narcissists engage more with luxury brands? Exploring the role of vanity on compulsive social media usage(2018 Global Marketing Conference) |
Holding date :
Presentation date : 2018.7.26 |
Tokyo |
| 8. | What can we learn from traumatic experience? From the perspectives of cross-cultural consumer behavior(2018 Global Marketing Conference) |
Holding date :
Presentation date : 2018.7.26 |
Tokyo |
| 9. | The effects of cross-channel integration on cost efficiency in Japanese retail industry(日本応用経済学会2018年度春季大会) |
Holding date :
Presentation date : 2018.6.23 |
京都大学、京都 |
| 10. | How Mortality Salience and Risk Perceptions Shape Cross-Cultural Consumer Behaviours: A Tale of Three Cities(47th EMAC Annual Conference) |
Holding date :
Presentation date : 2018.5.29 |
Glasgow, Scotland, UK |
| 11. | The effects of cross-channel integration on cost efficiency(日本商業学会第６回全国研究報告会) |
Holding date :
Presentation date : 2016.12.17 |
学習院大学、東京 |
| 12. | Cost Efficiency of Multiple Store Retailers: A Comparison of Purchasing and Store Operation Costs(2015 Academy of Marketing Science Annual Conference) |
Holding date :
Presentation date : 2015.5.12 |
Denver, Colorado, USA |
| 13. | An empirical study on the relationship between retailers' business expansion and efficiency: Analysis of sales-driven and cost driven efficiency(2014 Global Marketing Conference) |
Holding date :
Presentation date : 2014.7.15 |
Singapore |
Awards
| No. | Award name | Year |
|---|---|---|
| 1. | 2018 Global Marketing Conference, Best Track Paper Award | 2018.7 |
| 2. | JACS-IBM Research Proposal Award: Award for Excellence | 2014.11 |
Research Projects
| No. | Research subject | Research item(Awarding organization, System name) | Year |
|---|---|---|---|
| 1. | Technological developments for customer journey management in omnichannel retailing
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Grant-in-Aid for Early-Career Scientists
( Awarding organization: Japan Society for the Promotion of Science System name: Grants-in-Aid for Scientific Research Grant-in-Aid for Early-Career Scientists ) |
2022.4 - 2026.3 |
| 2. | Studies on consumer behavior and firm's reactions in the online firestorm context
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( Awarding organization: Yoshida Hideo Memorial Foundation System name: Research Grant ) |
2021.4 - 2023.3 |
| 3. | 小売企業のオムニチャネル化に伴 う消費者行動と企業成果に関する変化
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若手研究
( System name: 科学研究費助成事業 ) |
2018.4 - 2022.3 |
