Graduate School of Business Administration,Department of Business Administration
TAGASHIRA Takumi

Books and Other Publications

1. Advertising Theory (Routledge Communication Series) (jointly worked)
Shintaro Okazaki, Takumi Tagashira (Contributor)
Routledge 2019.5 (ISBN : 0815382502)

Papers

1. Signal effect of a targeted travel subsidy on consumer behavior during the coronavirus disease 2019 pandemic (Peer-reviewed)
Takumi Tagashira
Marketing Letters 2022.12
doi Link Link
2. Information effects of warehouse automation on sales in omnichannel retailing (Peer-reviewed)
Takumi Tagashira
Journal of Retailing and Consumer Services Vol.66,No.May,pp.102903 2022.5
doi
3. Sneaking the Dark Side of Brand Engagement into Social Media: The Dual Theory of Passion (jointly worked) (Peer-reviewed)
Shintaro Okazaki, Florian Schuberth, Takumi Tagashira, Victoria Andrade
Journal of Business Research Vol.130,No.June,pp.493-505 2021
4. The Effect of Cross-Channel Integration on Cost Efficiency (jointly worked) (Peer-reviewed)
Takumi Tagashira, Chieko Minami
Journal of Interactive Marketing Vol.47,No.August,pp.68-83 2019.6
doi Link
5. An empirical research on the relationship between MD standardization, retail expansion, and performance (jointly worked) (Peer-reviewed)
Takumi Tagashira, Fumikazu Morimura
Journal of Marketing and Distribution Vol.20,No.1,pp.1-21 2017.4
6. The effects of online and offline information sources on multiple store patronage (Peer-reviewed)
Takumi Tagashira, Chieko Minami
Australasian Marketing Journal Vol.24,No.2,pp.116-124 2016.5
doi
7. Effects of Multichannel Retailing on Cost Structure
Takumi Tagashira
Rokkodai Ronshu Vol.62,No.4,pp.1-10 2016.3
8. User Acceptance of New Technology-Based Taylor Made Services (jointly worked)
Takumi Tagashira, Chieko Minami, Fumikazu Morimura
Marketing Journal Vol.35,No.3,pp.5-25 2016.1

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Presentations

No. Name of subject/Conference Name Year Site
1. CUSTOMER VALUE CREATION BY MULTICHANNEL RETAILER’S WAREHOUSE AUTOMATION: THE EFFECTS ON SALES(2020 AMA Summer Academic Conference)
Holding date :
Presentation date : 2020.8.18
2. How does warehouse automation contribute to multichannel retailers’ performance?(日本応用経済学会2019年度秋季大会)
Holding date :
Presentation date : 2019.10.26
東京
3. How does warehouse automation contribute to multichannel retailers' performance?(King's Business School Research Seminars in Marketing)
Holding date :
Presentation date : 2019.10.9
Bush house, London, UK
4. An Empirical Study on the Relationship between Cross-Channel Integration and Offline Store Patronage Behavior(2019 Academy of Marketing Science Annual Conference)
Holding date :
Presentation date : 2019.5.29
Vancouver, British Columbia, Canada
5. Understanding the Antecedents of Reverse Innovations: Developing a Comprehensive Conceptual Framework(2019 Academy of Marketing Science Annual Conference)
Holding date :
Presentation date : 2019.5.29
Vancouver, British Columbia, Canada
6. The effects of cross-channel integration on cost efficiency in Japanese retail industry(Summer Workshop on Economic Theory)
Holding date :
Presentation date : 2018.8.10
小樽商科大学、北海道
7. Do narcissists engage more with luxury brands? Exploring the role of vanity on compulsive social media usage(2018 Global Marketing Conference)
Holding date :
Presentation date : 2018.7.26
Tokyo
8. What can we learn from traumatic experience? From the perspectives of cross-cultural consumer behavior(2018 Global Marketing Conference)
Holding date :
Presentation date : 2018.7.26
Tokyo
9. The effects of cross-channel integration on cost efficiency in Japanese retail industry(日本応用経済学会2018年度春季大会)
Holding date :
Presentation date : 2018.6.23
京都大学、京都
10. How Mortality Salience and Risk Perceptions Shape Cross-Cultural Consumer Behaviours: A Tale of Three Cities(47th EMAC Annual Conference)
Holding date :
Presentation date : 2018.5.29
Glasgow, Scotland, UK
11. The effects of cross-channel integration on cost efficiency(日本商業学会第6回全国研究報告会)
Holding date :
Presentation date : 2016.12.17
学習院大学、東京
12. Cost Efficiency of Multiple Store Retailers: A Comparison of Purchasing and Store Operation Costs(2015 Academy of Marketing Science Annual Conference)
Holding date :
Presentation date : 2015.5.12
Denver, Colorado, USA
13. An empirical study on the relationship between retailers' business expansion and efficiency: Analysis of sales-driven and cost driven efficiency(2014 Global Marketing Conference)
Holding date :
Presentation date : 2014.7.15
Singapore

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Awards

No. Award name Year
1. 2018 Global Marketing Conference, Best Track Paper Award 2018.7
2. JACS-IBM Research Proposal Award: Award for Excellence 2014.11

Research Projects

No. Research subject Research item(Awarding organization, System name) Year
1. Technological developments for customer journey management in omnichannel retailing
Grant-in-Aid for Early-Career Scientists
( Awarding organization: Japan Society for the Promotion of Science System name: Grants-in-Aid for Scientific Research Grant-in-Aid for Early-Career Scientists )
2022.4 - 2026.3
2. Studies on consumer behavior and firm's reactions in the online firestorm context

( Awarding organization: Yoshida Hideo Memorial Foundation System name: Research Grant )
2021.4 - 2023.3
3. 小売企業のオムニチャネル化に伴 う消費者行動と企業成果に関する変化
若手研究
( System name: 科学研究費助成事業 )
2018.4 - 2022.3