1. |
Differential Construal of Exercise versus Diet and Implications for Weight Control
(査読有り)
Erica Mina Okada
Journal of Consumer Research 46巻3号528-544頁 2019年10月
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2. |
Construal based marketing tactics for high quality versus low price market segments (共著)
(査読有り)
Edwin Love, Erica Mina Okada
Journal of Product & Brand Management 24巻2号172-181頁 2015年4月 |
3. |
Uncertainty, Risk Aversion and WTA versus WTP
(査読有り)
Erica Mina Okada
Marketing Science 29巻1号75-84頁 2010年1月 |