Graduate School of Business Administration,Department of International Corporate Strategy


1. Differential Construal of Exercise versus Diet and Implications for Weight Control (Peer-reviewed)
Erica Mina Okada
Journal of Consumer Research Vol.46,No.3,pp.528-544 2019.10
2. Construal based marketing tactics for high quality versus low price market segments (jointly worked) (Peer-reviewed)
Edwin Love, Erica Mina Okada
Journal of Product & Brand Management Vol.24,No.2,pp.172-181 2015.4
3. Uncertainty, Risk Aversion and WTA versus WTP (Peer-reviewed)
Erica Mina Okada
Marketing Science Vol.29,No.1,pp.75-84 2010.1