Graduate School of Business Administration,Department of International Corporate Strategy

OKADA Erica

Papers

1.	Differential Construal of Exercise versus Diet and Implications for Weight Control (Peer-reviewed) Erica Mina Okada, Gita V Johar, Amna Kirmani, Jaideep Sengupta Journal of Consumer Research Vol.46,No.3,pp.528-544 2019.10
2.	Construal based marketing tactics for high quality versus low price market segments (jointly worked) (Peer-reviewed) Edwin Love, Erica Mina Okada Journal of Product & Brand Management Vol.24,No.2,pp.172-181 2015.4
3.	Uncertainty, Risk Aversion and WTA versus WTP (Peer-reviewed) Erica Mina Okada Marketing Science Vol.29,No.1,pp.75-84 2010.1