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- OKADA Erica
- Graduate School of Business Administration,Department of International Corporate Strategy
- OKADA Erica
- Curriculum Vitae
- Research Work
Papers
| 1. | Differential Construal of Exercise versus Diet and Implications for Weight Control (Peer-reviewed) Erica Mina Okada Journal of Consumer Research Vol.46,No.3,pp.528-544 2019.10 |
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| 2. | Construal based marketing tactics for high quality versus low price market segments (jointly worked) (Peer-reviewed) Edwin Love, Erica Mina Okada Journal of Product & Brand Management Vol.24,No.2,pp.172-181 2015.4 |
| 3. | Uncertainty, Risk Aversion and WTA versus WTP (Peer-reviewed) Erica Mina Okada Marketing Science Vol.29,No.1,pp.75-84 2010.1 |
