Graduate School of Business Administration,Department of Business Administration
FUKUCHI Hiroyuki

Books and Other Publications

1. Business Strategy Basic Plus
T. Inoue, K. Nakagawa, M. Kawase (Contributor)
chuokeizai 2020.1 (ISBN : 4502325015)
2. The Basic Concepts and Words of Business Administration (jointly worked)
Ihara, H, K. Hirano, Y. Kanno, H. Fukuchi (Joint author)
Minerva Shobo 2013.4 (ISBN : 9784623064410)
3. Marketing Strategy and Organizational Processes: An Empirical Study on Japanese Firms (jointly worked)
Yamashita, Y, G. Fukutomi, H. Fukuchi, W. Uehara, M. Sasaki (Joint author)
Yuhikaku 2012.12 (ISBN : 9784641163980)
4. Management Revolution at Matsushita Electric Industrial
Itami, T, K. Tanaka, T. Kato, M. Nakano (Contributor)
Yuhikaku 2007.12 (ISBN : 9784641163102)

Papers

1. Inheriting the DNA of emergingness: Strategies of advanced market firms under emerging market ownership (Peer-reviewed)
Geer He, Hiroyuki Fukuchi
Thunderbird International Business Review Vol.65,No.3,pp.325-340 2023.5
doi
2. COVID-19 policies and hoteliers' responses in Japan (Peer-reviewed)
Hiroyuki Fukuchi, Wataru Uehara, Hiromi Kamata, Geer He
Annals of Tourism Research Empirical Insights Vol.3,No.2 2022.11
doi
3. Crisis Management of Hotel Operators in Japan
W.Uehara, H. Kamata, H. Fukuchi
Hitotsubashi Business Review Vol.70,No.2,pp.34-47 2022.9
4. The use of marketing and financial metrics in Japanese firms (Peer-reviewed)
Gen Fukutomi, Yuko Yamashita, Wataru Uehara, Hiroyuki Fukuchi
International Journal of Marketing & Distribution Vol.4,No.1,pp.1-14 2021.6
doi Link
5. Japanese management styles: To change or not to change? A subsidiary control perspective (jointly worked) (Peer-reviewed)
Nakagawa, K, Nakagawa, M, Fukuchi, H, Sasaki, M, Tada, K
Journal of International Business and Economics Vol.6,No.2,pp.1-17 2018.12
doi Link
6. The Dual-Structure of Distribution Channels in Emerging Markets: A Review and Future Research Agenda From the View Point of Emerging Market Strategy (jointly worked) (Peer-reviewed)
Tada, K, M. Nakagawa, H. Fukuchi
Journal of Business Management No.41,pp.40-51 2018.10
7. Channel-Specific Advantages in Emerging Market: Theoretical Framework and Research Propositions (jointly worked)
Tada, K, Fukuchi, H, Nakagawa, K
Academy of International Business Annual Conference 2018, Minneapolis 2018.6
8. Organizational cultural crossvergence and innovation: Evidence from Japanese multinationals in emerging markets (jointly worked) (Peer-reviewed)
Koichi NAKAGAWA, Kazumi TADA, Hiroyuki FUKUCHI
Cross-Cultural Management Journal Vol.11,No.1 2017.8
Link
9. The Impact of Cross-Functional Dispersion of Marketing Activities on the Market-oriented Organizational Process (Peer-reviewed)
H. Fukuchi
Journal of Marketing & Distribution Vol.19,No.3,pp.43-67 2017.4
doi Link
10. Dysfunction from Focusing on Overseas Business (jointly worked) (Peer-reviewed)
Gen Fukutomi, Yuko Yamashita, Wataru Uehara, Hiroyuki Fukuchi, Masato Sasaki
GSTF Journal on Business Review (GBR) Vol.5,No.1,pp.28-37 2017.4
doi Link
11. Organizational Cultural Convergence and Crossvergence for the Subsidiary’s Local Market Innovation: An Empirical Study of Japanese Subsidiaries in Emerging Markets (jointly worked) (Peer-reviewed)
Nakagawa, K, Tada, K, Fukuchi, H, Imagawa, T
The Proceedings of the Annual Meeting of the Academy of International Business 2016 New Orleans, USA. 2016.6
12. Should Japanese Multinationals Change their Original Business Style in Emerging Markets? (jointly worked) (Peer-reviewed)
Nakagawa, K, Nakagawa, M, Fukuchi, H, Sasaki, M, Tada, K
29th Association of Japanese Business Studies Annual Conference Proceedings, New Orleans, USA 2016.6
13. 国際展開とマーケティング活動の現地化・標準化:標準化をもたらす組織メカニズム (Peer-reviewed)
福地 宏之
日本商業学会第64回全国研究大会報告論集 2015.5
14. MARKETING PLANNING AND SALES AUTONOMY AS A COMBINATION REMEDY FOR MARKETING MYOPATHY (Peer-reviewed)
Yuko Yamashita, Wataru Uehara, Masato Sasaki, Hiroyuki Fukuchi, Gen Fukutomi
Marketing Dynamism & Sustainability-Things Change, Things Stay the Same... pp.129 2015
doi
15. DYNAMISM INSIDE THE MO BOX: THE CREDIBILITY OF MARKET INFORMATION AS A KEY FACTOR IN MARKET ORIENTATION (Peer-reviewed)
Yuko Yamashita, Wataru Uehara, Masato Sasaki, Gen Fukutomi, Hiroyuki Fukuchi, Tsuyoshi Numagami, Toshihiko Kato, Masaru Karube
PROCEEDINGS OF THE 2010 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE pp.21 2015
doi
16. HOW DID SILICON VALLEY INNOVATE ITSELF? : ENACTMENT PROCESS IN BUSINESS ECOSYSTEM (jointly worked) (Peer-reviewed)
Nakagawa, K, H. Fukuchi, G. Kosaka, A. Akiike, M. Kobayashi, T. Kobayashi
Journal of Business Management Vol.34,No.34,pp.3-14 2014.12
doi
17. Managing Foreign Subsidiaries in Emerging Countries: Are They Different from Western Subsidiaries? (jointly worked) (Peer-reviewed)
Masato Sasaki, Yuko Yamashita, Yuichi Washida, Wataru Uehara, Gen Fukutomi, Hiroyuki Fukuchi
Developments in Marketing Science: Proceedings of the Academy of Marketing Science pp.309-310 2014.8
doi
18. Effects of Marketing Management Systems on the Rapidity of Market Responses (Peer-reviewed)
H.Fukuchi
Journal of Business Management Vol.33,No.33,pp.100-111 2014.6
doi
19. Factors of Activating Sales Organizations: Findings from Survey on Marketing Capabilities of Japanese Firms (jointly worked)
Sasaki, M, W. Uehara, G. Fukutomi, Y. Yamashita, H. Fukuchi
Organizational Science Vol.47,No.2,pp.37-46 2013.12
doi Link
20. 海外現地法人における戦略目標とマーケティング行動のずれ:概念枠組みの提示 (共著)
上原渉, 山下裕子, 鷲田祐一, 佐々木将人, 福冨言
apan Marketing Academy Conference Proceedings pp.100-108 2013.11
21. Dynamism Inside the MO Box: The Credibility of Market Information as A Key Factor in Market Orientation
YUKO YAMASHITA, WATARU UEHARA, GEN FUKUTOMI, MASATO SASAKI, AND HIROYUKI FUKUCHI
Hitotsubashi journal of commerce and management Vol.46,No.1,pp.65-79 2012.10
doi Link
22. Dilemma of Responsiveness: How Can We Bring Strategy Planning Back Into the Market-oriented Organization (jointly worked) (Peer-reviewed)
Y. Yamashita, W. Uehara, M. Sasaki, G. Fukutomi, H. Fukuchi
Proceedings of the 2012 Global Marketing Conference in Seoul 2012.6
23. Are STP and MM Profitable? A Long-hidden Evidence of Marketing Planning and Performance (jointly worked) (Peer-reviewed)
Y. Yamashita, W. Uehara, M. Sasaki G. Fukutomi, H. Fukuchi
Book of Abstracts 19th Recent Advances in Retailing & Services Science Conference 2012.6
24. Functional Influence and Marketing Process: How Can Firms Develop Capable and Influential Marketing Department? (jointly worked) (Peer-reviewed)
H. Fukuchi, Y. Yamashita, W. Uehara, M. Sasaki, G. Fukutomi
Proceedings of the 2012 Global Marketing Conference in Seoul 2012.6
25. Factors That Obstruct Effective Impression Management during Organizational Crisis : A Case Study of the SNOW BRAND Food-poisoning Incident (Peer-reviewed)
H. Fukuchi
Toyo Gakuen University business and economic review Vol.3,No.1,pp.89-118 2012.5
26. Functions and Dysfunctions of Lateral and Diagonal Networks in Advancing Market Orientation: A Preliminary Step toward Bridging the Gap between Market Orientation Research and Intra-organizational Network Research (jointly worked) (Peer-reviewed)
Numagami, T, M. Karube, T. Kato, Y. Yamashita, W. Uehara, M. Sasaki, G. Fukutomi, H. Fukuchi, H. Watanabe, Y. Murakami
the 2010 European Group for Organizational Studies, July 1-3 at the Faculdade de Economia, Universidade Nova de Lisboa, Lisbon, Portugal 2010.6
27. Dysfunction of Imperession Management
Hiroyuki Fukuchi
Hitotsubashi journal of social sciences Vol.34,No.1,pp.19-32 2009.4
doi Link
28. マーケティング組織の設計とビジネスプロセスの変化 (Peer-reviewed)
福地 宏之
2008年度組織学会研究発表大会報告要旨集 2008.6

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Misc.

1. Laox: Creative and agile strategic shifts in tourism-oriented Japan
Geer He, Hiroyuki Fukuchi
Hitotsubashi Business Review Vol.70,No.2,pp.120-132 2022.9

Presentations

No. Name of subject/Conference Name Year Site
1. Metrics-Driven Climate and Metrics-Based Activities as an Organizational Processes to Complement MPM system in the Firm(Association of Marketing Theory and Practice (AMTP) 2018 Annual Meeting)
Holding date :
Presentation date : 2018.3.14
Florida, USA
2. Dual-structure of distribution channels in emerging markets: Review, integration and future research agenda(EIBA (European International Business Academy) 2017 Milan Conference)
Holding date :
Presentation date : 2017.12.14
Milan, Italy
3. 新興国におけるマーケティング戦略と現地法人の管理(日本商業学会関東部会10月研究会)
Holding date :
Presentation date : 2016.10.23
中央大学後楽園キャンパス
4. Effect of Control and Crossvergence on Knowledge Building in Emerging Markets: Evidence from Japanese Multinationals(SMS Annual Conference)
Holding date :
Presentation date : 2015.10.3
アメリカ合衆国デンバー
5. Management of Foreign Countries: Power, Knowledge Transfer and Trust(SMS Annual Conference)
Holding date :
Presentation date : 2013.9.28
アメリカ合衆国アトランタ
6. Dispersion of Marketing Functions of Japanese Firms: Influence, Capability, and Business Performance(The 15th Asia-Pacific Researchers in Organization Studies Conference)
Holding date :
Presentation date : 2013.2.14
日本東京都国立市 一橋大学

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Research Projects

No. Research subject Research item(Awarding organization, System name) Year
1. 日本多国籍企業の新興国市場戦略-深耕戦略とその成果の実証研究-
基盤研究(C)
( Awarding organization: 日本学術振興会 System name: 科学研究費助成事業 )
2022.4 - 2027.3
2. 日本多国籍企業の新興国市場戦略の実証研究-進出戦略と深耕戦略の両立-
基盤研究(C)
( Awarding organization: 日本学術振興会 System name: 科学研究費助成事業 )
2019.4 - 2023.3
3. Management of overseas subsidiaries in emerging countries: From the viewpoint of organizational socialization
Grant-in-Aid for Scientific Research (B)
( Awarding organization: Japan Society for the Promotion of Science System name: Grants-in-Aid for Scientific Research )
2015.4 - 2018.3
4. Research on the Marketing Capabilities of the Japanese Firmes
Grant-in-Aid for Scientific Research (B)
( Awarding organization: Japan Society for the Promotion of Science System name: Grants-in-Aid for Scientific Research )
2014.4 - 2018.3
5. Statistical Approach to Open Innovation: From the viewpoints of product, market, industry, and management
Grant-in-Aid for Scientific Research (A)
( Awarding organization: Japan Society for the Promotion of Science System name: Grants-in-Aid for Scientific Research )
2012.10 - 2015.3