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- FUKUKAWA Kyoko
- Graduate School of Business Administration,Department of Business Administration
- FUKUKAWA Kyoko
- Curriculum Vitae
- Research Work
Books and Other Publications
| 1. | Corporate Social Responsibility and Local Community in Asia
Kyoko Fukukawa (Edit) Routledge 2014.4 (ISBN : 9780415627658) |
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| 2. | Corporate Social Responsibility in Asia
Kyoko Fukukawa (Edit) Routledge 2010.1 (ISBN : 9780415673044) |
Papers
| 1. | Empathy, Ethics and Efficacy: The 3Es of Implementing Artificial Intelligence for Consumer Encounters (Peer-reviewed) Kyoko Fukukawa, Rohit H. Trivedi Psychology & Marketing 2025.5 
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| 2. | Effects of Customer Relationship Termination and Customer Involvement on New Product Development Outcomes in the Business-to-Business Market (Peer-reviewed) Mai Uno, Yuko Yamashita, Kyoko Fukukawa Journal of Relationship Marketing pp.1-27 2025.2
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| 3. | (Re)thinking education for sustainable development
Kyoko Fukukawa, Michele John The Routledge Handbook of Global Sustainability Education and Thinking for the 21st Century pp.407-419 2025.2
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| 4. | Investigating Drivers of Customer Experience with Virtual Conversational Agents (Peer-reviewed) Trong Huu Nguyen, Rohit H. Trivedi, Kyoko Fukukawa, Samuel Adomako Information Systems Frontiers 2025.1
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| 5. | Stakeholder Green Pressure and Enviropreneurial Marketing: Insights From Japanese SMEs (Peer-reviewed) Rohit H. Trivedi, Jayesh Patel, Kyoko Fukukawa Business Strategy and the Environment 2024.12
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| 6. | Effects of organisational, individual and contextual factors on employees’ intentions to adopt green practices (Peer-reviewed) Rohit H. Trivedi, Syairah Aimi Shahron, Chengang Wang, Kyoko Fukukawa, Jorge Lengler Journal of Sustainable Tourism pp.1-20 2024.7
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| 7. | マーケティング研究領域におけるパラダイムの現状と課題 ーより活発な理論発展へ向けて 一
宇野舞, グェンフォンバオチャウ, 趙雅欣, 六嶋俊太, 福川恭子 一橋商学論叢 Vol.17,No.2,pp.14-30 2022.11 |
| 8. | (Re)thinking Education for Sustainable Development: A Capability Approach
Kyoko Fukukawa 企業と社会シリーズ Vol.9,pp.1-19 2020.9 |
| 9. | Response-Ability: Practicing Integrity Through Intimacy in the Marketplace (Peer-reviewed) Kyoko Fukukawa Journal of Business Ethics Vol.160,No.1,pp.251-262 2019.11
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| 10. | How Independence and Interdependence Moderate the Self-Congruity Effect on Brand Attitude: A Study of East and West (jointly worked) (Peer-reviewed) Hector Gonzalez-Jimeneza, Fernando Fastoso, Kyoko Fukukawa Journal of Business Research Vol.103,pp.293-300 2019.10
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| 11. | Neutralization techniques as a moderating mechanism: Ethically questionable behavior in the Romanian consumer context (Peer-reviewed) Kyoko Fukukawa, Monica‐Maria Zaharie, Andreea‐Ioana Romonţi‐Maniu Psychology & Marketing Vol.36,No.2,pp.138-149 2019.2
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| 12. | Understanding Consumer Behaviour for Social Change: An Empirical Investigation of Neutralisation Techniques in the UK (jointly worked)
Kyoko Fukukawa, Kalmonwan Sungkanon, Nina Reynolds 企業と社会フォーラム学会誌 Vol.6,pp.22-42 2017.9 |
| 13. | Consumer control, dependency and satisfaction with online service (jointly worked) (Peer-reviewed) Shiu Fai Chan, Bradley R. Barnes, Kyoko Fukukawa Asia Pacific Journal of Marketing and Logistics Vol.28,No.4,pp.594-615 2016.1
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| 14. | How an Individual's Self-Construals, Cosmopolitan and Local Orientation Affect the Impact of the Four Self-Congruity Types on Brand Attitude (Peer-reviewed) Hector Gonzalez-Jimenez, Fernando Fastoso, Kyoko Fukukawa REDISCOVERING THE ESSENTIALITY OF MARKETING pp.175 2016
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| 15. | Education for Sustainable Development at the School of Management, University of Bradford (Peer-reviewed) Kyoko Fukukawa Inspirational Guide for the Implementation of PRME UK and Ireland Edition pp.91-96 2014.9 |
| 16. | Sustainable Change: Education for Sustainable Development in the Business School (jointly worked) (Peer-reviewed) Kyoko Fukukawa, David Spicer, Sally Ann Burrows, Jenny Fairbrass Journal of Corporate Citizenship Vol.49,pp.71-99 2013.3 |
| 17. | Transformations and translations of Japanese business-society
Kyoko Fukukawa, Sunil Manghani NECESSARY TRANSITION: THE JOURNEY TOWARDS THE SUSTAINABLE ENTERPRISE ECONOMY pp.80-97 2013 |
| 18. | Consumer Ethics – a Moving Target
Kyoko Fukukawa The Institute of Customer Service 2010.1
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| 19. | Understanding the factors affecting the adoption of E-Marketing by small business enterprises (jointly worked) (Peer-reviewed) Hatem El-Gohary, Myfanwy Trueman, Kyoko Fukukawa E-Commerce Adoption and Small Business in the Global Marketplace: Tools for Optimization pp.237-258 2010.1
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| 20. | What We Believe Is Not Always What We Do: An Empirical Investigation into Ethically Questionable Behavior in Consumption (Peer-reviewed) Kyoko Fukukawa, Christine Ennew JOURNAL OF BUSINESS ETHICS Vol.91,pp.49-60 2010
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| 21. | Understanding Japanese CSR: The Reflections of Managers in the Field of Global Operations (Peer-reviewed) Kyoko Fukukawa, Yoshiya Teramoto JOURNAL OF BUSINESS ETHICS Vol.85,pp.133-146 2009
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| 22. | The nature and management of ethical corporate identity: A commentary on corporate identity, corporate social responsibility and ethics (Peer-reviewed) John M. T. Balmer, Kyoko Fukukawa, Edmund R. Gray JOURNAL OF BUSINESS ETHICS Vol.76,No.1,pp.7-15 2007.11
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| 23. | Mapping the interface between corporate identity, ethics and corporate social responsibility
Kyoko Fukukawa, John M. T. Balmer, Edmund R. Gray JOURNAL OF BUSINESS ETHICS Vol.76,No.1,pp.1-5 2007.11
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| 24. | The Business of Visual Culture (jointly worked)
Sunil Manghani, Kyoko Fukukawa Electronic Journal of Radical Organisation Theory 2007.10
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| 25. | 日本企業のCSR経営 （共著）
福川恭子, 寺本義也 経済セミナー 2007.6 |
| 26. | Values and attitudes toward social and environmental accountability: a study of MBA students (Peer-reviewed) Kyoko Fukukawa, William E. Shafer, Grace Meina Lee JOURNAL OF BUSINESS ETHICS Vol.71,No.4,pp.381-394 2007.4
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| 27. | An Eye for An Eye: Investigating the Impact of Consumer Perception of Corporate Unfairness on Aberrant Consumer Behavior (jointly worked) (Peer-reviewed) Kyoko Fukukawa, Christine Ennew, Steve Daicon Research in Ethical Issues in Organizations - Insurance Ethics for a More Ethical World. Vol.7,pp.187-221 2007.3 |
| 28. | Values and the perceived importance of ethics and social responsibility: The US versus China (Peer-reviewed) William E. Shafer, Kyoko Fukukawa, Grace Meina Lee JOURNAL OF BUSINESS ETHICS Vol.70,No.3,pp.265-284 2007.2
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| 29. | A Japanese Model of Corporate Social Responsibility?: A Study of Website Reporting (jointly worked) (Peer-reviewed) Kyoko Fukukawa, Jeremy Moon Journal of Corporate Citizenship Vol.14,pp.45-59 2004.12
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| 30. | A Theoretical Review of Business and Consumer Ethics Research: Normative and Descriptive Approaches (Peer-reviewed) Kyoko Fukukawa The Marketing Review Vol.3,pp.381-401 2003.12
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| 31. | Developing a framework for ethically questionable behavior in consumption (Peer-reviewed) K Fukukawa JOURNAL OF BUSINESS ETHICS Vol.41,No.1-2,pp.99-119 2002.11
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Presentations
| No. | Name of subject/Conference Name | Year | Site |
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| 1. | 日本の消費者倫理の初期検証：倫理的評価と意思決定(第71回消費者行動研究コンファレンス, 日本消費者行動研究学会) |
Holding date :
2025.10.25
- 2025.10.26 Presentation date : 2025.10.26 |
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| 2. | 倫理的に問われる消費行動：文献レビュー(第67回消費者行動研究コンファレンス) |
Holding date :
2023.10.21
- 2023.10.22 Presentation date : 2023.10.22 |
京都産業大学 |
| 3. | Investigating the main and interaction effects of customer relationship termination and customer involvement on the new product development outcome(Global Marketing Conference, Seoul Korea) |
Holding date :
2023.7.20
- 2023.7.23 Presentation date : 2023.7.21 |
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| 4. | ソーシャルメディア炎上における倫理的意思決定と消費者行動(企業と社会フォーラム第11回年次大会) |
Holding date :
2022.9.1
- 2022.9.2 Presentation date : 2022.9.2 |
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| 5. | Valuable Leads: Marketing Automation In The Case Of A B2B Company(Academy of Marketing Conference 2018) |
Holding date :
Presentation date : 2018.7.3 |
Sterling UK |
| 6. | Marketing and Social Change: Thoughts on what “consumers do”(JFBS 6th Annual Conference 2016) |
Holding date :
Presentation date : 2016.9.8 |
早稲田大学 |
| 7. | Whose Capability? Notes on the ‘Intimacies’ of the Marketplace(HDCA 2016 conference) |
Holding date :
Presentation date : 2016.9.1 |
Hitotsubashi University Tokyo Japan |
| 8. | Authentic versus Aspirational Branding: An Individual and Country Level Study of the Actual and Ideal Self-Congruity Effect(Global Marketing Conference (GMC) Global Marketing Conference) |
Holding date :
Presentation date : 2016.7.21 |
Hong Kong, China |
| 9. | How self-construals moderate the self-congruity effect: a cross-national study(Academy of Marketing Science World Marketing Congress) |
Holding date :
Presentation date : 2016.7.19 |
Paris, France |
| 10. | The Dynamics of Sustainable Collaboration – The International Master’s Summer School for Sustainability in Business(3rd UK and Ireland PRME Regional Chapter Conference) |
Holding date :
Presentation date : 2016.6.19 |
Nottingham UK |
| 11. | The role of religiosity in self-concept and ethical consumption(Academy of Marketing Conference 2015) |
Holding date :
Presentation date : 2015.7.7 |
Limerick, Ireland |
| 12. | From a Student to a Stakeholder Perspective: Education for Sustainable Development(ABS Learning and Teaching conference) |
Holding date :
Presentation date : 2015.4.28 |
York UK |
| 13. | Before Research Goes to Public: Understanding Moral Decision Marketing Among Marketing Researches(The 21st Vincentian Business Ethics Conference) |
Holding date :
Presentation date : 2014.10.29 |
All Hallows College, Dublin, Ireland |
| 14. | How an Individual’s Self-Construals, Cosmopolitan and Local Orientation Affect the Impact of the Four Self-Congruity Types on Brand Attitude(Global Marketing Conference) |
Holding date :
Presentation date : 2014.7.15 |
Sigapore |
| 15. | Researching the Impact of Neutralisation Techniques in Ethical Consumption in the UK context(Academy of Marketing Conference 2013) |
Holding date :
Presentation date : 2013.7.9 |
Glamorgan Business School, Cardiff, UK |
| 16. | Transformations and Translations of Japanese Business and Society – A Retrospective(The Necessary Transition 2012) |
Holding date :
Presentation date : 2012.9.26 |
Griffith University, Queensland, Australia |
| 17. | Sustainable Change: Education for Sustainable Development in the Business School(The 18th Annual International Conference Promoting Business Ethics) |
Holding date :
Presentation date : 2011.10.26 |
St. John’s University, New York, U.S.A. |
| 18. | What We Believe Is Not Always What We Do: An Empirical Investigation into Ethically Questionable Behavior in Consumption(The 2nd World Business Ethics Forum) |
Holding date :
Presentation date : 2008.12.11 |
Hong Kong Baptist University, H.K. |
| 19. | CSR Management in Japanese Multinational Corporations: Increased Awareness and Sceptical CSR Managers in the Field of Global Operations(The 14th Annual International Vincentian Business Ethics Conference) |
Holding date :
Presentation date : 2007.11.1 |
DePaul University, Chicago, U.S.A |
| 20. | The Perceived Role of Ethics and Social Responsibility: The U.S. versus China(World Business Ethics Forum 2006) |
Holding date :
Presentation date : 2006.11.1 |
Hong Kong Baptist University, H.K. and University of Macau, Macau |
| 21. | ビジネスエシックス講座のカリキュラム開発と実施：英国マネジメントスクールからの実例と検証(日本経営倫理学会、第14回研究発表大会) |
Holding date :
Presentation date : 2006.10.21 |
慶応義塾大学（神奈川、日吉） |
| 22. | An Eye for An Eye: Investigating the Impact of Consumer Perception of Corporate Unfairness on Consumer Behaviour(The 12th Annual International Conference Promoting Business Ethics) |
Holding date :
Presentation date : 2005.10.26 |
St. John’s University, New York, U.S.A. |
| 23. | Values and Attitudes toward Social and Environmental Accountability(American Accounting Association 2004 Annual Meeting) |
Holding date :
Presentation date : 2004.8.8 |
Orlando, Florida, U.S.A. |
| 24. | A Japanese Model of Corporate Social Responsibility?: A study of Online Reporting(The CSR in Asia Conference) |
Holding date :
Presentation date : 2003.3.26 |
The University of Nottingham Business School, Kuala Lumpur, Malaysia |
| 25. | Ethically Questionable Behaviour in Consumption: Implications for Business Ethics(The 8th Annual International Conference Promoting Business Ethics) |
Holding date :
Presentation date : 2001.10.24 |
DePaul University, Chicago U.S.A. |
| 26. | Motivations for Ethically Questionable Behaviour in Consumption – An Exploratory Study(Academy of Marketing Conference 2000) |
Holding date :
Presentation date : 2000.7.5 |
University of Derby, Derby U.K. |
| 27. | Customers’ Responses to Service Failure: Impact of Mindset on Customer Complaining Behaviour.(Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions) |
Holding date :
2023.7.3
- 2023.7.6 Presentation date : |
University of Birmingham |
Awards
| No. | Award name | Year |
|---|---|---|
| 1. | Best Track Paper (B2B), Academy of Marketing Conference 2018 | 2018.7 |
| 2. | Best Track Paper (Ethics and Marketing), Academy of Marketing Conference 2013 | 2013.7 |
| 3. | Best Paper, Academy of Business and Public Policy Conference 2009 | 2009.4 |
Research Projects
| No. | Research subject | Research item(Awarding organization, System name) | Year |
|---|---|---|---|
| 1. | Comprehensive Theoretical Development of Consumer Ethics Reflecting the Japanese Consumption Context: A Investigation of Ethical Consumption Behavior in Japan
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Grant-in-Aid for Scientific Research (C)
( Awarding organization: Japan Society for the Promotion of Science System name: Grants-in-Aid for Scientific Research ) |
2024.4 - 2027.3 |
