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- UNO Mai
- Graduate School of Business Administration,Department of Business Administration
- UNO Mai
- Curriculum Vitae
- Research Work
Papers
| 1. | Effects of Customer Relationship Termination and Customer Involvement on New Product Development Outcomes in the Business-to-Business Market (Peer-reviewed) Mai Uno, Yuko Yamashita, Kyoko Fukukawa Journal of Relationship Marketing 2026.1 
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| 2. | Exploitation of Subjective Knowledge as a Basis for Segmentation and Marketing Approach in the Japanese Pot-Brewed Green Tea Market (Peer-reviewed) Mai Uno, Yuko Yamashita Journal of International Food & Agribusiness Marketing 2026.1
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| 3. | Beyond Positivism: Investigating Paradigm Diversity in Marketing Studies
Nguyen P.B. CHAU, Mai Uno, Kyoko Fukukawa, Yaxin Zhao, Shunta Rokushima Hitotsubashi Journal of Commerce and Management Vol.59,No.1,pp.1-18 2025.10 |
| 4. | A classification for sales organizations based on the characteristics of strategic sales organizations (Peer-reviewed) Uno Mai International Journal of Marketing & Distribution Vol.28,No.1,pp.3-18 2025.7
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| 5. | Characteristics and Practices of Strategic Sales Organizations: An Empirical Investigation of their Organizational Process for Customer Selection and their Customer Involvement with their New Product Development in the BtoB Market (Peer-reviewed) Mai Uno 一橋大学 博士学位論文 2023.3 |
| 6. | Current trends and issues of paradigms in the field of marketing research: Toward more active theoretical development
Mai Uno, Nguyen Phuong Bao Chau, Yaxin Zhao, Shunta Rokushima, Kyoko Fukukawa Hitotsubashi Review of Commerce and Management Vol.17,No.2,pp.14-30 2022.11 
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| 7. | What are the strategic sales organizations? Integration of discussions about sales organization and market sensing capability (Peer-reviewed) Mai Uno Hitotsubashi Review of Commerce and Management Vol.17,No.1,pp.42-54 2022.5
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| 8. | Value Creation in IT Service Companies: The Dilemma between Customization and Business Scalability (Peer-reviewed) Mai Uno 一橋大学 修士学位論文 2020.3 |
Misc.
| 1. | ビジネス・ケース (No. 195) ジーニーラボ：小規模ITサービス企業が推進する間接材購買取引の標準化
宇野 舞 一橋ビジネスレビュー Vol.71,No.3,pp.136-149 2023.12
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| 2. | 市場感知能力を基軸にした営業主導型組織の戦略的営業組織への進化―ITサービス企業の事例分析―
宇野舞, 山下裕子 IIRワーキングペーパー Vol.WP#22-04 2022.5 |
Presentations
| No. | Name of subject/Conference Name | Year | Site |
|---|---|---|---|
| 1. | Who benefits from details? The effects of green tea packaging information design on perceived quality and the moderating roles of subjective knowledge and QR code usage(International Marketing Trends Conference) |
Holding date :
Presentation date : 2026.1.17 |
Berlin |
| 2. | Antecedents and Consequences of Customer Relationship Termination(The Australian & New Zealand Marketing Academy 2025 Conference) |
Holding date :
Presentation date : 2025.12.2 |
Sydney |
| 3. | Storytelling in Salesperson-Customer Interactions: How Salespeople Leverage(The 54th Annual Conference of the European Marketing Academy) |
Holding date :
Presentation date : 2025.5.28 |
Madrid |
| 4. | The Role of Storytelling in the Modern Sales Process: A Research Agenda(The 53rd Annual Conference of the European Marketing Academy) |
Holding date :
Presentation date : 2024.5.31 |
Bucharest |
| 5. | Investigating the Main and Interaction Effects of Customer Relationship Termination and Customer Involvement on the New Product(Global Marketing Conference) |
Holding date :
Presentation date : 2023.7.21 |
Seoul |
| 6. | 戦略的営業とマーケティングケイパビリティの両研究における市場感知能力の比較検討―戦略的営業への進化の理解のために―(日本商業学会 第10会全国研究報告会) |
Holding date :
Presentation date : 2020.12.13 |
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| 7. | ITサービス企業における価値創造(日本商業学会 第70会全国研究大会) |
Holding date :
Presentation date : 2020.9.19 |
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| 8. | Problem of Marketing Costs behind the Transformation of Marketing-Sales Configuration in IT Service Companies(International Marketing Trends Conference) |
Holding date :
Presentation date : 2019.1.18 |
Venice |
Awards
| No. | Award name | Year |
|---|---|---|
| 1. | The 7th Sekigakusha Award Grand Prize | 2022.2 |
Research Projects
| No. | Research subject | Research item(Awarding organization, System name) | Year |
|---|---|---|---|
| 1. | 北海道ワインの事例を通じた製品への地域ブランド付与に関する研究
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( Awarding organization: 日本フードサービス学会 ) |
2025.10 - 2026.9 |
| 2. | Effects and Antecedents of Customer Education in Business-to-Business Contexts
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Grant-in-Aid for Early-Career Scientists
( Awarding organization: Japan Society for the Promotion of Science System name: Grants-in-Aid for Scientific Research ) |
2025.4 - 2028.3 |
| 3. | パッケージ上の情報デザインと製品知識が消費者に及ぼす影響：緑茶（茶葉）の事例を用いた知識のハブとしてのパッケージの可能性の探索
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( Awarding organization: 公益財団法人フジシール財団 System name: 若手研究助成 2024年追加募集 ) |
2024.11 - 2026.3 |
| 4. | 営業・販売組織による顧客関係の終結行動が及ぼす影響の定量的研究
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( Awarding organization: 公益財団法人戸部眞紀財団 System name: 2024年度研究助成 ) |
2024.10 - 2025.9 |
