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- NGUYEN PHUONG BAO CHAU
- Graduate School of Business Administration,Department of Business Administration
- NGUYEN PHUONG BAO CHAU
- Curriculum Vitae
- Research Work
Books and Other Publications
| 1. | Free Innovation
Yuichi Washida, Nanami Furue, Saori Kitaura, Nguyen Phuong Bao Chau (Translator/Editor) Hakuto Shobo 2019.9 |
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Papers
| 1. | Automation of frontline service encounters: A cognitive script theory perspective (Peer-reviewed) Nguyen Phuong Bao Chau 2023.3 |
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| 2. | Current trends and issues of paradigms in the field of marketing research: Toward more active theoretical development
Mai Uno, Nguyen Phuong Bao Chau, Yaxin Zhao, Shunta Rokushima, Kyoko Fukukawa Hitotsubashi Review of Commerce and Management Vol.17,No.2,pp.14-30 2022.11 |
| 3. | Extending a Welcome to International Tourists: A Case Study of Nishimuraya, a ryokan in Hyogo Prefecture
Nguyen Phuong, Bao Chau Japan Marketing Journal Vol.39,No.4,pp.77-85 2020.3 
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| 4. | The effect of country of origin on consumers’ expectation and perception of lodging service quality: A comparative analysis of lodging services in Japan (Peer-reviewed) Nguyen Phuong, Bao Chau 2020.3 |
Presentations
| No. | Name of subject/Conference Name | Year | Site |
|---|---|---|---|
| 1. | The effect of script change on consumers’ acceptance of automated frontline service encounters(2023 Global Marketing Conference) |
Holding date :
2023.7.20
- 2023.7.22 Presentation date : 2023.7.21 |
|
| 2. | Automation of frontline service encounters: A script theory perspective(2022 Portland International Conference on Management of Engineering and Technology (PICMET ‘22)) |
Holding date :
2022.8.7
- 2022.8.11 Presentation date : 2022.8.8 |
|
| 3. | The role of storytelling in the modern sales process: A research agenda(The 53rd Annual Conference of the European Marketing Academy) |
Holding date :
2024.5.28
- 2024.5.31 Presentation date : 2024.5.31 |
|
| 4. | The effects of customers’ cultural values on their perceptions of lodging service quality: A comparative analysis of customers at traditional Japanese inns(The Sixth International Conference on Design Creativity (ICDC2020)) |
Holding date :
2020.8.26
- 2020.8.28 Presentation date : 2020.8.27 |
|
| 5. | Country of origin effect in the context of hotel services(41st Annual Informs Society for Marketing Science Conference) |
Holding date :
2019.6.20
- 2019.6.22 Presentation date : 2019.6.22 |
Awards
| No. | Award name | Year |
|---|---|---|
| 1. | Tokio Marine Kagami Memorial Foundation Scholarship for ASEAN Students in Japan | 2020.4 |
| 2. | Kamenori Foundation Scholarship for Asian Graduate Students | 2018.4 |
| 3. | Japanese Government Scholarship for Undergraduate Students | 2013.4 |
