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- Nutta Marco William Walter
- Hitotsubashi Institute for Advanced Study
- Nutta Marco William Walter
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- Research Work
Papers
| 1. | Uncorking the impact of tourism on wine consumption in Europe: Insights from a 17-year analysis (Peer-reviewed) Marco W. W. Nutta, Jorge Ridderstaat, Robin M. Back Journal of Wine Economics pp.1-19 2025.8 
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| 2. | Expert wine reviews: exploring trends in wine quality indicators (Peer-reviewed) Jongwon Lee, Jeong-Yeol Park, Robin M. Back, Marco W.W. Nutta Journal of Wine Research pp.1-19 2025.2
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| 3. | Exploring the relationship between brand coolness, brand personality, brand identity, and purchase intentions through the lens of wine (Peer-reviewed) Marco W.W. Nutta, Robin M. Back, Jeong-Yeol Park, Diego Bufquin Journal of Wine Research pp.1-22 2025.2
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| 4. | Attraction, Social Presence, Sociability, and Booking Intentions: The Moderating Role of Homophily
Park, J.-Y., Back, R.M., Bufquin, D., Nutta, M.W.W. Journal of Hospitality and Tourism Research Vol.45,No.6 2021.8
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| 5. | Learning English as a second language in the back-of-the-House: proficiency and employment from the perspective of hotel human resource directors
Youngblood, A.M., Nutta, J.W., Dickson, D.R., Nutta, M.W. Journal of Human Resources in Hospitality and Tourism Vol.20,No.1 2021.1
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| 6. | Effects of hotel website photograph size and human images on perceived transportation and behavioral intentions
Back, R.M., Park, J.-Y., Bufquin, D., Nutta, M.W.W., Lee, S.J. International Journal of Hospitality Management Vol.89 2020.8
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| 7. | Effects of hotel website photographs and length of textual descriptions on viewers’ emotions and behavioral intentions
Bufquin, D., Park, J.-Y., Back, R.M., Nutta, M.W.W., Zhang, T. International Journal of Hospitality Management Vol.87 2020.5
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| 8. | The effects of architectural congruence perceptions on winery visitors’ emotions and behavioral intentions: The case of Marqués de Riscal
Bufquin, D., Back, R.M., Park, J.-Y., Nutta, M. Journal of Destination Marketing and Management Vol.9 2018.9
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Presentations
| No. | Name of subject/Conference Name | Year | Site |
|---|---|---|---|
| 1. | Cuteness, engagement, and memorable experiences with service robots.(American Marketing Association (AMA) Winter Academic Conference, Madrid, Spain.) |
Holding date :
Presentation date : 2026.2 |
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| 2. | Assessing the Impact of Celebrity Wine Brand Association and Package Design on Perceived Brand Coolness and Behavioral Intentions.(17th Annual Conference of the American Association of Wine Economists, San Luis Obispo, CA.) |
Holding date :
Presentation date : 2025.6 |
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| 3. | Determinants of wine price: An analysis of Wine Spectator “Top 100” reviews.(The 16th Annual Conference of the American Association of Wine Economists) |
Holding date :
Presentation date : 2024.7 |
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| 4. | Assessing the impact of brand coolness, brand personality, and brand identity on wine purchase intentions(The 16th Annual Conference of the American Association of Wine Economists) |
Holding date :
Presentation date : 2024.7 |
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| 5. | Trend Analysis of Wine Quality Indicators(The 28th Annual Graduate Education & Graduate Student Research Conference in Hospitality & Tourism) |
Holding date :
Presentation date : 2024 |
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| 6. | Extending Wineinformatics: Re-examining expert wine review variables(The 7th World Research Summit for Hospitality and Tourism) |
Holding date :
Presentation date : 2023 |
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| 7. | Brand coolness and its relation to brand personality(Asia Pacific Tourism Association Hybrid Conference) |
Holding date :
Presentation date : 2022 |
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| 8. | Is brand coolness part of brand personality?: Focusing on its impact on behavioral intentions.(Tourism, Hospitality, and Events Conference for Researcher, Educators, Practitioners, and Students) |
Holding date :
Presentation date : 2022 |
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| 9. | Urban vs rural: The effect of winery setting on memorability, affective commitment, satisfaction, and loyalty(5th World Research Summit for Tourism and Hospitality) |
Holding date :
Presentation date : 2021 |
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| 10. | Can urban wineries reproduce the rural winery experiences? An investigation of familiarity prior experience, and perceived authenticity.(Florida Wine and Grape Growers Association Conference) |
Holding date :
Presentation date : 2020 |
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| 11. | Human images in hotel websites: Its effects on customers' cognitive, emotional, attitudinal and behavioral outcomes(5th World Research Summit for Tourism and Hospitality) |
Holding date :
Presentation date : 2019 |
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| 12. | Understanding how familiarity and prior experience influence perceived authenticity in an urban winery setting(2019 UCF Graduate Research Forum) |
Holding date :
Presentation date : 2019 |
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| 13. | Revisiting information overload: Mediating role of perceived stress and enjoyment.(Tourism, Hospitality, Event & Conference for Researchers, Educators, Practitioners, & Students) |
Holding date :
Presentation date : 2019 |
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| 14. | Too much information! Optimizing hotel websites to maximize booking intentions.(. The 24th Annual Graduate Education & Graduate Student Research Conference in Hospitality & Tourism) |
Holding date :
Presentation date : 2019 |
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| 15. | Too much information! Optimizing hotel websites to maximize booking intentions.(UCF Rosen College Research Colloquium) |
Holding date :
Presentation date : 2019 |
