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- YAMASHITA Yuko
- Graduate School of Business Administration,Department of Business Administration
- YAMASHITA Yuko
- Curriculum Vitae
- Research Work
Books and Other Publications
| 1. | Megacities and Economic Development (co-authored and co-edited)
Shin Muramatsu, Yuko Yamashita (Joint editor) Tokyo University Press 2016.9 |
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| 2. | Marketing Strategy and Organizational Processes: An Empirical Study on Japanese Firms (co-authored and co-edited)
Yuko Yamashita (Joint author) Yuhikaku 2012.12 (ISBN : 9784641163980) |
| 3. | Frontiers of Japanese Business Studies Vol. 8 (jointly worked)
Yuko Yamashita (Joint author) Yuhikaku 2012.3 (ISBN : 9784641299429) |
| 4. | Frontiers of Japanese Business Studies Vol. 5 (jointly worked)
Yuko Yamashita (Joint author) Yuhikaku 2009.3 |
| 5. | "Branding in China" (jointly worked)
山下裕子, 一橋大学BICプロジェクトチーム (Edit) 東洋経済新報社 2006.3 (ISBN : 9784492555576) |
| 6. | 産業集積の本質
山下 裕子 (Sole author) 有斐閣 1998.9 (ISBN : 9784641160316) |
| 7. | 流通における社会的分業 : 日独家電流通比較よりの考察 （共著）
伊丹敬之 (Sole author) 経済企画庁経済研究所 1995.8 
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Papers
| 1. | The use of marketing and financial metrics in Japanese firms (Peer-reviewed) Gen Fukutomi, Yuko Yamashita, Wataru Uehara, Hiroyuki Fukuchi International Journal of Marketing & Distribution Vol.4,No.1,pp.1-14 2021 
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| 2. | Investing in the Quality of the Future; Mikimoto's Ainoshima Pure Breed Pearl Venture Following the 1999 Japanese Akoya Pearl Oyster Extinction Crisis. (Peer-reviewed) Yuko Yamashita Refereed Conference paper presented at Society for the Advancement of Socio-Economics Annual Conference, 27-29, June, 2019, The New School, New York City, USA 2019.6 |
| 3. | What Celebrity Endorsers Bring to Companies? Empirical Analysis on Risks of Celebrity Endorsers as Corporate Social Capital (jointly worked) (Peer-reviewed) Keita Sakamoto, Yuko Yamashita The 18th International Marketing Trend Conference 2019.1
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| 4. | Problem of Marketing Costs behind the Transformation of Marketing-Sales Configuration in IT Service Companies (jointly worked) (Peer-reviewed) Mai Uno, Yuko Yamashita The 18th International Marketing Trend Conference 2019.1
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| 5. | THE LUXURY WATCHES AS DOUBLE-STORIED SYMBOL SYSTEM: BRAND HISTORICITY IN AHISTORICAL CHINA DINGJIAN WANG AND YUKO YAMASHITA (jointly worked)
DINGJIAN WANG, YUKO YAMASHITA Hitotsubashi Journal of Commerce and Management Vol.52,pp.7-20 2018.12
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| 6. | The Role of Brand Historicity in Ahistorical China: the Luxury Watches as Double-Storied Symbol Signaling System （共著） (Peer-reviewed) Yamashita, Y, D. Wang Marketing Trends Conference, Luxury Luxury Industries Symposium Proceedings , September 15-16, London, England 2017.9 |
| 7. | Dysfunction from Focusing on Overseas Business （共著） (Peer-reviewed) Fukutomi G, Y, Yamashita, W. Uehara, H. Fukuchi, M. Sasaki GSTF Journal of Business Review Vol.5,No.1,pp.28-37 2017.4
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| 8. | Dysfunction from Focusing on Overseas Business (jointly worked) (Peer-reviewed) Fukutomi, G, Yamashita, Y, Uehara, W, H. Fukuchi, M. Sasaki Proceedings of 5th. Annual International Conference on Enterprise Marketing and Globalization pp.131-137 2016.12
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| 9. | Managing Foreign Subsidiaries in Emerging Countries: Are They Different from Western Subsidiaries?
Masato Sasaki, Yuko Yamashita, Yuichi Washida, Wataru Uehara, Gen Fukutomi, Hiroyuki Fukuchi Developments in Marketing Science: Proceedings of the Academy of Marketing Science pp.309-310 2016
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| 10. | DYNAMISM INSIDE THE MO BOX: THE CREDIBILITY OF MARKET INFORMATION AS A KEY FACTOR IN MARKET ORIENTATION
Yuko Yamashita, Wataru Uehara, Masato Sasaki, Gen Fukutomi, Hiroyuki Fukuchi, Tsuyoshi Numagami, Toshihiko Kato, Masaru Karube PROCEEDINGS OF THE 2010 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE Vol.46,No.1,pp.21 2015 |
| 11. | MARKETING PLANNING AND SALES AUTONOMY AS A COMBINATION REMEDY FOR MARKETING MYOPATHY (Peer-reviewed) Yuko Yamashita, Wataru Uehara, Masato Sasaki, Hiroyuki Fukuchi, Gen Fukutomi Marketing Dynamism & Sustainability-Things Change, Things Stay the Same... pp.129 2015 |
| 12. | Managing foreign subsidiaries in emerging countries (jointly worked) (Peer-reviewed) Masato Sasaki, Yuko Yamashita, Yuichi Washida, Wataru Uehara, Gen Fukutomi, Hiroyuki Fukuchi Proceedings of the 17th Academy of Marketing Science World Congress pp.240 2014.8 |
| 13. | Japanese Firms in Emerging Asia: Their Capabilities, Organizations, and Challenges （共著）
Y.Yamashita, Y.Washida, G. Fukutomi, H. Fukuchi, M. Sasaki 日本商業学会第64回全国研究大会報告論集 pp.33 2014.5 |
| 14. | 海外現地法人における戦略目標とマーケティング行動のずれ −概念枠組みの提示− （共著）
上原 渉, 山下 裕子, 鷲田 祐一, 佐々木 将人, 福地 宏之, 福冨 言 Japan Marketing Academy Conference Proceedings Vol.2,pp.100-108 2013.11 |
| 15. | Management of Foreign Countries: Power, Knowledge Transfer and Trust (jointly worked) (Peer-reviewed) M. Sasaki, Y. Yamashita, Y. Washida, W. Uehara, G. Fukutomi, H. Fukuchi SMS Annual Conference 28 Sep 2013 Strategic Management Society 2013.9 |
| 16. | Dispersion of Marketing Functions of Japanese Firms: Influence, Capability, and Business Performance (jointly worked)
W. Uehara, Y. Yamashita, M. Sasaki, G. Fukutomi, H. Fukuchi The 15th Asia-Pacific Researchers in Organization Studies Conference Proceedings Feb 14, 2013 pp.120 2013.2 |
| 17. | FACTORS OF ACTIVATING SALES ORGANIZATIONS : FINDINGS FROM SURVEY ON MARKETING CAPABILITIES OF JAPANESE FIRMS
佐々木将人, 上原渉, 福富言, 山下裕子, 福地宏之 組織科学 Vol.47,No.2,pp.37-46 2013.1
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| 18. | Dynamism inside the MO box: The credibility of market information as a key factor in market orientation (jointly worked)
Yamashita,Y, W.Uehara, M.Sasaki, G.Fukutomi, H. Fukuchi, T.Numagami, M. Karube, T.Kato Hitotsubashi Journal of Commerce and Management Vol.46,No.1,pp.65-79 2012.10
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| 19. | ブランディング・イン・チャイナPart5, ブランドとコミュニケーション・インフラの相克する原野
山下 裕子 一橋ビジネス・レビュー Vol.52,No.4,pp.100-119 2005.4 |
| 20. | ロレアル 世界最大の化粧品企業のブランド・マネジメント：ランコム
山下 裕子 一橋ビジネスレビュー Vol.52,No.1,pp.127-142 2004.4 |
| 21. | The New Framework for the Analysis of Markets and Hierarchies
Yuko Yamashita The Hitotsubashi review Vol.128,No.5,pp.504-521 2002.11
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| 22. | 「エレファント・デザイン」 （共著）
山下裕子, 古川一郎 『一橋ビジネスレビュー』 Vol.50,No.2,pp.164-178 2002.4 |
| 23. | The Dynamics of Commercial Accumulation
YAMASHITA Yuko Hitotsubashi business review Vol.2,No.49,pp.74-94 2001.9 |
| 24. | デジタル化する消費者行動
山下 裕子 デジタルライフ革命 : 顧客たちのeコミュニティ （古川一郎・電通デジタル・ライフスタイル研究会編） 2001.7 |
| 25. | マクロ・マーケティング研究会発表論文
山下 裕子 - 2000.7 |
| 26. | 秋葉原における価格形成 （共著）
山下 裕子 場のダイナミズムと企業（野中・伊丹・西口編） 2000.1 |
| 27. | The Theoretical Field of Field Theory
Yuko Yamashita 一橋大学研究年報. 商学研究 Vol.40,pp.137-214 1999.12
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| 28. | ディスカウンターの盛衰－商業集積としての秋葉原
山下 裕子 ケースブック マーケティング革新の時代 第４巻 営業・流通革新 （嶋口充輝，竹内弘高，片平秀貴，石井淳蔵／編） Vol.4,pp.77-120 1998.10 |
| 29. | 市場からのイノベーション―秋葉原と家電産業の「第二の産業分水嶺」 （共著）
山下 裕子 ケースブック 日本の経営行動 第３巻 イノベーションと技術蓄積（伊丹敬之他編） pp.211-252 1998.5 |
| 30. | Development of Braun-Goods Distribution System in Germany -3-
Yuko Yamashita The Hitotsubashi review Vol.115,No.5,pp.1060-1080 1996.5
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| 31. | Campus composes cosmos
Yuko Yamashita The Hitotsubashi review Vol.115,No.4,pp.799-817 1996.4
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| 32. | The Distribution Structure and the Growth of the Industry
Yuko Yamashita 一橋大学研究年報. 商学研究 Vol.36,pp.99-148 1995.12
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| 33. | Social Division of Labour in Distribution and the Growth of the Industry
Yuko Yamashita Hitotsubashi journal of commerce and management Vol.30,No.1,pp.63-83 1995.12
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| 34. | Development of Braum-Goods Distribution System in Germany -2-
Yuko Yamashita The Hitotsubashi review Vol.113,No.5,pp.601-626 1995.5
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| 35. | Marketing : As A Research Field of Industrialization
Yuko Yamashita The Hitotsubashi review Vol.113,No.4,pp.379-398 1995.4
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| 36. | Competition under Decreasing Cost and Distribution Structure
Yuko Yamashita The Hitotsubashi review Vol.112,No.5,pp.822-840 1994.11
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| 37. | Development of Braun-Goods Distribution System in Germany-1-
Yuko Yamashita The Hitotsubashi review Vol.111,No.5,pp.892-910 1994.5
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| 38. | 市場における場の機能ー秋葉原の価格形成プロセスー (Peer-reviewed) Yuko Yamashita 組織科学 Vol.27,No.1,pp.75-86 1993
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Misc.
| 1. | キモノ熱と葛藤、そして未来へ
山下裕子 室町50年の軌跡 : 京都織物卸商業組合創立50周年 pp.12-16 2020.3 |
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| 2. | ファッションを作り出す力ーファッション産業の制度分析 報告書
Yuko Yamashita 日本ファッション協会第８期ファッション研究助成事業 報告書 2002.3 |
| 3. | エレファントデザイン (ビジネス・ケース エレファントデザイン/エンジン--消費者参加型の商品開発ビジネスモデルの可能性)
山下 裕子, 古川 一郎 一橋ビジネスレビュー Vol.50,No.2,pp.165-178 2002
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Presentations
| No. | Name of subject/Conference Name | Year | Site |
|---|---|---|---|
| 1. | Comparison of the Marketing Sensing Concept in Strategic Sales and Marketing Capability Researches-for the Unde(Japan Society of Marketing and Distribution, Annual Academic Conference) |
Holding date :
Presentation date : 2020.12.13 |
Online |
| 2. | The Sustainability of the Species for Commodified Luxury; the Irreversible Consequence of Different Organizational Reactions in Respinse to the Akoya Pearl Oyster Extinction Crises.(Organization Studies, the 15th OS Workshop) |
Holding date :
Presentation date : 2020.5.20 |
オンライン |
| 3. | The Sustainability of the Species for Commodified Luxury; the Irreversible Consequences of Different Organizational Reactions in Response to the Akoya Pearl Oyster Extinction Crises(Organization Studies Summer Workshop) |
Holding date :
Presentation date : 2020.5.20 |
ZOOM Digital Conference Space(The original venue was canceled because of the Covid-19) |
| 4. | Investing in the Quality of the Future; Mikimoto’s Ainoshima Pure Breed Pearl Venture Following the 1999 Japanese Akoya Pearl Oyster Extinction Crisis.(Society for the Advancement of Socio-Econimcs(SASE) Annual Conference) |
Holding date :
Presentation date : 2019.6.27 |
The New School, New York City |
| 5. | What Celebrity Endorsers Bring to Companies? Empirical Analysis on Risks of Celebrity Endorsers as Corporate Social Capital(The 18th International Marketing Trends Conference) |
Holding date :
Presentation date : 2019.1.17 |
ヴェニス、イタリア |
| 6. | Problem of Marketing Costs behind the Transformation of Marketing-Sales Configuration in IT Service Companies(The 18th International Marketing Trends Conference) |
Holding date :
Presentation date : 2019.1.17 |
ヴェニス、イタリア |
| 7. | Metrics-driven Climate and Metrics-based Marketing Control Process(Association of Marketing Theory and Practice Annual Meeting 2018) |
Holding date :
Presentation date : 2018.3.21 |
ポンデベトラ（フロリダ）、アメリカ合衆国 |
| 8. | Marketing and Financial Metrics in Sales Management(The 17th International Marketing Trends Conference 2018) |
Holding date :
Presentation date : 2018.1.18 |
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| 9. | Dysfunction from Focusing on Overseas Business(Global Science and Technology Forum) |
Holding date :
Presentation date : 2016.12.12 |
シンガポール |
| 10. | “Dysfunction from Focusing on Overseas Business,” (with G. Fukutomi, Y. Yamashita, W. Uehara, and M. Sasaki), 5th Annual International Conference on Enterprise Marketing and Globalization, Singapore, December, 12-13, 2016.(“Dysfunction from Focusing on Overseas Business,” (with G. Fukutomi, Y. Yamashita, W. Uehara, and M. Sasaki), 5th Annual International Conference on Enterprise Marketing and Globalization, Singapore, December, 12-13, 2016.) |
Holding date :
Presentation date : 2016.12.12 |
Singapore |
| 11. | 新興国におけるマーケティング戦略と現地法人の管理(日本商業学会関東部会10月研究会) |
Holding date :
Presentation date : 2016.10.22 |
中央大学後楽園キャンパス |
| 12. | Managing Foreign Subsidiaries in Emerging Countries: Are They Different from Western Subsidiaries?(Academy of Marketing Science, 2014 AMS WORLD MARKETING CONGRESS - LIMA, PERU) |
Holding date :
Presentation date : 2014.8.5 |
リマ、ペルー |
| 13. | 市場志向性とマーケティング情報の信頼(日本マーケティング・サイエンス学会第88回研究大会) |
Holding date :
Presentation date : 2010.11.27 |
電通ホール |
| 14. | Akihabara(Economic Sociology Workshop, Department of Sociology, Princeton University) |
Holding date :
Presentation date : 2005.4.1 |
Princeton, USA |
Research Projects
| No. | Research subject | Research item(Awarding organization, System name) | Year |
|---|---|---|---|
| 1. | 種のサステナビリティと収益性のジレンマを解決する変革的ラグジュアリー要件の解明
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基盤研究(C)
( Awarding organization: 日本学術振興会 System name: 科学研究費助成事業 ) |
2022.4 - 2025.3 |
| 2. | 複雑な品質を扱う組織フィールドの構造変化：真珠における品質基準の変更可能性の検討
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基盤研究(C)
( Awarding organization: 日本学術振興会 System name: 科学研究費助成事業 ) |
2019.4 - 2022.3 |
| 3. | 日本企業のマーケティング力研究：戦略と組織の統合メカニズムの解明
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基盤研究(B)
( Awarding organization: 日本学術振興会 System name: 科学研究費助成事業 ) |
2014.4 - 2017.3 |
| 4. | Empirical Research on Global Marketing of Creative Industries: The Role of Cross-Cultural Gatekeepers
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Grant-in-Aid for Scientific Research (B)
( Awarding organization: Japan Society for the Promotion of Science System name: Grants-in-Aid for Scientific Research ) |
2013.4 - 2018.3 |
| 5. | Empirical Studies of Exporting Japan's Design Business to Emerging Countries
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Grant-in-Aid for Scientific Research (B)
( Awarding organization: Japan Society for the Promotion of Science System name: Grants-in-Aid for Scientific Research ) |
2012.4 - 2015.3 |
| 6. | An Empirical Research on Space Structure of the Commercial Cluster
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Scientific Research (C)
( Awarding organization: Japan Society for the Promotion of Science System name: Grants-in-Aid for Scientific Research ) |
2001.4 - 2004.3 |
| 7. | 『日本的流通システムの形成と構造変動に関する実証分析』
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奨励研究(A)
( System name: 科学研究費助成事業 ) |
1999.4 - 2001.3 |
