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- MATSUI Takeshi
- Graduate School of Business Administration,Department of Business Administration
- MATSUI Takeshi
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Books and Other Publications
| 1. | Gatekeeping foreign cultural products : creation of the Japanese comics market in the US
松井 剛 (Sole author) 有斐閣 2019.3 (ISBN : 4641165246) 
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| 2. | Language and Marketing: A Social History of the "Healing Boom" in Japan
Takeshi Matsui (Sole author) Sekigakusha 2013.3 (ISBN : 9784502472404)
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| 3. | Rituals, Consumption, and Marketing: A Research Companion
Yuko Minowa, Russell W. Belk, Takeshi Matsui (Contributor) Routledge 2025.9 (ISBN : 9781032871912) |
| 4. | Gifts, Romance, and Consumer Culture
Yuko Minowa, Russell W. Belk, Takeshi Matsui (Contributor) Routledge 2020.12 (ISBN : 9780367733346) |
| 5. | The First Step to Consumer Behavior, Second Edition (Editing and Writing)
Takeshi Matsui, Hidehiko Nishikawa (Edit) Sekigakusha 2020.2 (ISBN : 4502333417)
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| 6. | The Mystery of Japanese Halloween: Why do Young People Go Nuts ONLY in Shibuya? (Editing and Writing)
Takeshi Matsui z, Hitotsubashi University Matsui Seminar, h Generation (Joint author) Star Sea Company 2019.9
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| 7. | いまさら聞けないマーケティングの基本のはなし
松井 剛 (Sole author) 河出書房新社 2018.9 (ISBN : 4309248837) |
| 8. | 欲望する「ことば」：「社会記号」とマーケティング （共著）
嶋浩一郎, 松井 剛 (Joint author) 集英社 2017.12 (ISBN : 9784087210118) |
| 9. | Qualitative Consumer and Marketing Research (Translation)
Takeshi Matsui (Sole translator) Sekigakusha 2016.6 (ISBN : 9784502175510)
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| 10. | The First Step of Consumer Behavior (co-authored and co-edited)
Takeshi Matsui, Hidehiko Nishikawa (Joint editor) Sekigakusha 2016.1 (ISBN : 9784502161513)
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| 11. | ソロモン 消費者行動論 [ハードカバー版] （監修）
松井 剛, 大竹 光寿, 北村 真琴, 鈴木 智子, 西川 英彦, 朴 宰佑, 水越 康介 (Sole author) 丸善出版 2015.1 (ISBN : 4621088777) |
| 12. | ソロモン 消費者行動論 [下] （監修）
松井 剛, 大竹 光寿, 北村 真琴, 鈴木 智子, 西川 英彦, 朴 宰佑, 水越 康介 (Sole author) 丸善出版 2015.1 (ISBN : 4621088807) |
| 13. | ソロモン 消費者行動論 [中] （監修）
松井 剛, 大竹 光寿, 北村 真琴, 鈴木 智子, 西川 英彦, 朴 宰佑, 水越 康介 (Sole author) 丸善出版 2015.1 (ISBN : 4621088793) |
| 14. | ソロモン 消費者行動論 [上] （監修）
松井 剛, 大竹 光寿, 北村 真琴, 鈴木 智子, 西川 英彦, 朴 宰佑, 水越 康介 (Sole author) 丸善出版 2015.1 (ISBN : 4621088785) |
| 15. | 「学問」はこんなにおもしろい! 憲法・経済・商い・ウナギ （共著）
松井 剛 (Joint author) 講談社 2014.6 (ISBN : 4061385526) |
| 16. | 観光のビジネスモデル: 利益を生みだす仕組みを考える （共著）
石井淳蔵, 高橋一夫 (Joint author) 学芸出版社 2011.12 (ISBN : 9784761525279) |
Papers
| 1. | Diversified Consumer Practices in Online Spaces (Peer-reviewed) Shunta Rokushima, Takeshi Matsui Quarterly Journal of Marketing Vol.45,No.3,pp.186-195 2025.6 
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| 2. | History of Japanese Restaurants in New York City (Peer-reviewed) Takeshi Matsui マーケティングジャーナル Vol.42,No.4,pp.16-26 2023.3
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| 3. | The "Supportive Consumption" Movement in Japan: Consumers’ Age and Distance of Beneficiaries in Ethical Consumption (Peer-reviewed) Matsui, Takeshi, Akiko Masuda, Masayuki Tsumura Advances in Consumer Reserach Vol.50,pp.29-34 2022 |
| 4. | Dynamics of consumers' accumulated narratives: An interpretive analysis on controversial internet content (jointly worked) (Peer-reviewed) Dynamics of consumers' accumulated narratives, An interpretive analysis on controversial internet content JSMD Review Vol.4,No.1,pp.25-32 2020.8 |
| 5. | Dynamics of Consumers' Cumulated Narratives: An Interpretive Analysis on Controversial Internet Content (jointly worked) (Peer-reviewed) Renee B. Kim, Takeshi Matsui, Joonyong Park, Takashi Okutani Engineering Economics Vol.30,No.5,pp.621-630 2019.12
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| 6. | Market Creation through Language: Theoretical framework
Takeshi Matsui Journal of Marketing Science Vol.24,No.1,pp.13-26 2016.12
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| 7. | Extended Self
Takeshi Matsui Hitotsubashi Business Review pp.98-99 2016.6
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| 8. | 流行語を創る人々 (Peer-reviewed) 松井 剛 日本商業学会第65回全国研究大会報告論集 pp.116-118 2015.5 |
| 9. | ことばを通じた市場創造：『女子』をめぐる消費者の価値観の変化と消費者行動に関する研究
松井 剛 吉田秀雄記念事業財団研究助成（第47次）最終報告書 2015.3 |
| 10. | 社会タイプと知覚年齢：『女子』という流行語を事例として
松井 剛 『マーケティングジャーナル』 Vol.34,No.4,pp.69-85 2015.3
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| 11. | 性的役割に基づく消費とメディア言説：『女子』に関する雑誌記事の内容分析 (Peer-reviewed) 松井 剛 2014年度日本商品学会秋季全国大会要旨集 pp.1-4 2014.11 |
| 12. | 消費者の解釈ストラテジー：『女子』ということばをめぐるMROC調査に基づいて (Peer-reviewed) 松井剛, 梅津順江 『第50回消費者行動研究カンファランス報告要旨集』 pp.62-65 2014.11 |
| 13. | 「女子力」とは何か？ 何歳までが「女子」なのか？：社会タイプと知覚年齢 (Peer-reviewed) 松井 剛 Japan Marketing Academy Conference Proceedings 2014 Vol.3,pp.82-84 2014.11 |
| 14. | ことばを通じた市場創造
松井 剛 『2015年度組織学会年次大会報告要旨集』 pp.28-31 2014.10 |
| 15. | NATION BRANDING THROUGH STIGMATIZED POPULAR CULTURE: THE "COOL JAPAN" CRAZE AMONG CENTRAL MINISTRIES IN JAPAN
TAKESHI MATSUI Hitotsubashi Journal of Commerce and Management Vol.48,No.1,pp.81-97 2014.10
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| 16. | ことばを通じた市場創造（下）：模倣的同型化と解釈ストラテジー
松井 剛 『日経広告研究所報』 Vol.276,No.4,pp.26-33 2014.8
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| 17. | 性的役割と消費：『女子』ということばをめぐるMROC調査に基づいて （共著） (Peer-reviewed) 松井剛, 梅津順江 『第49回消費者行動研究カンファランス報告要旨集』 pp.15-19 2014.6 |
| 18. | Language and Market Creation, Part I: Halitosis, Kareishu (Old Man Smell), Iyashi (Healing), and Joshi (Girl)
Takeshi Matsui 『日経広告研究所報』 Vol.275,No.3,pp.2-9 2014.6 |
| 19. | 『女子』の誕生：雑誌記事タイトルのテキストマイニングによる流行語の研究 (Peer-reviewed) 松井 剛 Japan Marketing Academy Conference Proceedings 2013 Vol.2,pp.56-58 2013.11 |
| 20. | The Stigma Management of Cultural Products in Global Marketing: A Case Study of Manga (Japanese Comics) Publishing Industry in the US
Takeshi MATSUI 流通研究 Vol.15,No.2,pp.25-41 2013.3
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| 21. | Language and Marketing: A Text Analysis of the Dynamic Change of the Shared Cognition on "Healing" in Japan, 1988-2007 (Peer-reviewed) Takeshi Matsui Organizational Science Vol.46,No.3,pp.87-99 2013.3 |
| 22. | Commercially Constructed "Healing Type Celebrities" in Japan: A Content Analysis of Magazine Article Titles
Takeshi Matsui Hitotsubashi Review of Commerce and Management Vol.7,No.2,pp.2-15 2012.11
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| 23. | A Macro and Micro Analysis of Symbolic Meaning of Gift-Giving in Japan: Baby Boomer Construction and Reconstruction of Gender Barriers (jointly worked)
Takeshi Matsui, Yuko Minowa, Russell Belk Final Report for the Grant from Yoshida Hideo Memorial Foundation 2012.3 |
| 24. | 書評『Consumer Culture Theory』
松井 剛 消費者行動研究 Vol.17,No.1,pp.107-116 2011.7 |
| 25. | 「クール・ジャパン」は売れるのか：違法配信、現地化への対処が課題
松井 剛 エコノミスト Vol.89,No.17,pp.94 2011.4 |
| 26. | "Cool Japan" reconsidered: Japan's pop culture industry in North America
松井 剛, 三原龍太郎 Hitotsubashi business review Vol.58,No.3,pp.4-5 2010.12
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| 27. | The "Cool Japan" Craze among Central Ministries in Japan
Takeshi Matsui Hitotsubashi business review Vol.58,No.3,pp.86-105 2010.12 |
| 28. | iz Media, LLC: A Pioneer of the North American Manga Market
Takeshi Matsui Hitotsubashi Business Review Vol.58,No.3,pp.124-139 2010.12 |
| 29. | Interdependency of Media Discourse and Marketing: The Theoretical Implication of Competitive Use Value Theory and Creative Adoption Theory for Studies on Fashion and Boom Dynamics
Takeshi Matsui Quarterly journal of economics Vol.245,pp.56-65 2010.10
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| 30. | アメリカにおけるマンガ出版行動：文化製品の国際マーケティング競争 (Peer-reviewed) 松井 剛 日本商業学会第60回全国研究大会報告論集 pp.85-96 2010.5
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| 31. | Competition as cognitive process: what can marketing researchers leran from Sociology of Culture?
Takeshi Matsui Japan Marketing Journal Vol.29,No.4,pp.42-54 2010.3 |
| 32. | 文化的製品の海外市場における普及：アメリカにおけるマンガ出版に関する事例分析 (Peer-reviewed) 松井 剛 日本商業学会第59回全国研究大会報告論集 pp.118-127 2009.5
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| 33. | The Diffusion of Foreign Cultural Products: The Case Analysis of Japanese Comics (Manga) Market in the US
Takeshi Matsui Center for Arts and Cultural Policy Studies, Princeton University No.37 2009.3
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| 34. | The Social Construction of Consumer Needs: A Case Analysis of the "Healing Boom" in Japan (Peer-reviewed) Takeshi Matsui ADVANCES IN CONSUMER RESEARCH, VOL XXXVI Vol.36,pp.581 2009
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| 35. | デザインにおける創発と制度化：雑貨業界の事例研究
松井 剛 季刊マーケティングジャーナル Vol.27,No.2,pp.41-52 2007.9 |
| 36. | Introduction: Toward the True Corporate Growth in Japanese Economy
eds. Hiroyuki Itami, Hitotsubashi MBA Workshop on Corporate Strategy White Paper of Corporate Strategy, Volume 6, Toyo Keizai Inc. pp.1-23 2007.4 |
| 37. | Nisshin Farma: Industrialization and Commercialization of Coenzyme Q10 (jointly worked)
Takeshi Matsui, Park Jaw W Hitotsubashi Business Review Vol.54,No.3,pp.124-139 2006.4 |
| 38. | Dictionary of marketing and communication
宣伝会議編集 Dictionary of marketing and communication 2006.4 |
| 39. | Brand Standardization vs. Localization in Chinese Beverage Industry
ed. Yuko Yamashita Branding in China: Brand Strategy Targeting Mega Consumer Market in China, pp.75-108 2006.4 |
| 40. | The Logic of Ordinary Life: Universality and Particularity of Web Community
eds. Junzo Ishi, Kosuke Mizukoshi Design of Virtual Experience: New Horizon in Internet Marketing pp.290-311 2006.4 |
| 41. | Sazaby Inc.: Selling Lifestyle thorough `Zakka' Goods
Takeshi Matsui Casebook of Startups, Yuhikaku Publishing Co. pp.215-241 2005.4 |
| 42. | 現地化と標準化の融合：中国市場におけるブランド構築 (jointly worked)
松井 剛 日本企業研究のフロンティア：一橋大学日本企業研究センター研究年報 Vol.1,pp.185-211 2005.3 |
| 43. | Four Types of Consumer Society Critique
Takeshi Matsui 一橋大学研究年報. 商学研究 Vol.45,pp.171-196 2004.12
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| 44. | Buyer Behavior and Retail Distribution
Takeshi Matsui Introduction to Distribution Studies, Yachio Shuppan pp.109-123 2004.4 |
| 45. | Japanese Firm's Mimetic Behavior in the Healing Boom: An Institutional Perspective (Peer-reviewed) 松井 剛 流通研究 Vol.7,No.1,pp.1-14 2004.4
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| 46. | Healing Boom as Institutional Isomorphism: A Content Analysis of the Recent Healing Boom in Japan (Peer-reviewed) 松井 剛 『商品研究』 Vol.53,No.1-2,pp.1-13 2004.4 |
| 47. | Agency and Structure: Sociological View on Symbolic Consumption
松井 剛 Japan Marketing Journal Vol.24,No.94,pp.59-68 2004.4 |
| 48. | Soft Drink Industry in China: Between Localization and Standardization (Branding in China: Marketing Strategy in Chinese Consumer Markets, Part II)
松井 剛 Hitotsubashi Business Review Vol.52,No.1,pp.114-125 2004.4 |
| 49. | Consumer Society as an Institutionalization Process of Consumerism
Takeshi Matsui The Hitotsubashi review Vol.129,No.5,pp.575-591 2003.5
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| 50. | Why Do People Consume?
Takeshi Matsui The Hitotsubashi review Vol.129,No.4,pp.345-360 2003.4
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| 51. | Marketing (jointly worked)
ed. Yasuo Okamoto Introduction to Modern Management, Second Ed., Chuokeizai-Sha Inc. pp.167-193 2003.4 |
| 52. | Maslow's Need Hierarchy Theory and Marketing Concept
Takeshi Matsui The Hitotsubashi review Vol.126,No.5,pp.495-510 2001.11
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| 53. | Does Internet Technology Really Change Our Society?
eds. Ichiro Furukawa, Dentsu Digital Lifestyle Research Workshop Digital Lifestyle Revolution: Consumers' E-Community pp.199-228 2001.4 |
| 54. | How the Japanese consumer in 1980s were described?: The Application of Postmodernism in Marketing Discourse
松井 剛 Contemporary Thought Vol.29,No.11,pp.120-129 2001.4 |
| 55. | A Critical Examination of the Progressive View of Consumer Society in Japan (Peer-reviewed) 松井 剛 Hitotsubashi Business Review Vol.48,No.1.2,pp.156-167 2000.4 |
| 56. | Consumption and Self-actualization: Historical Reexamination of Progressive Views on Consumer Society in Postwar Japan (Peer-reviewed) 松井 剛 Ph. D. Thesis submitted to Graduate School of Commerce and Management, Hitotsubashi University 2000.4
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| 57. | Varieties of Social Definitions of a Commodity: A Case Analysis of Social Definitions of Pagers from 1993 to 1995 in Japan (Peer-reviewed) 松井 剛 Organizational Science Vol.33,No.2,pp.105-115 1999.4 |
| 58. | The Historical Development of Social Definitions of the Pager, Part II (Peer-reviewed) 松井 剛 Studies on Commodities Vol.49,No.1.2,pp.27-36 1999.4 |
| 59. | The Historical Development of Social Definitions of the Pager, Part I (Peer-reviewed) 松井 剛 商品研究 Vol.48,No.3-4,pp.25-37 1998.4 |
Misc.
| 1. | ビジネス･ケース(No.100)エスビー食品 : 「食べるラー油」ブームとカテゴリー創造
松井 剛 一橋ビジネスレビュー Vol.60,No.3,pp.128-141 2012
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Presentations
| No. | Name of subject/Conference Name | Year | Site |
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| 1. | Parody and Humor in Collaborative Brand Attack: Consumers’ Interpretive Strategy in Social Media Discourse(American Marketing Association Winter Conference) |
Holding date :
Presentation date : 2023.2.12 |
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| 2. | The "Supportive Consumption" Movement in Japan: Consumers’ Age and Distance of Beneficiaries in Ethical Consumption(Association for Consumer Research) |
Holding date :
Presentation date : 2022.10.21 |
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| 3. | Institutionalization of New Consumption Habit: A Case Study of Ouen (Aid) Consumption Trend in Japan(The 60th Conference of Japan Association for Consumer Studies) |
Holding date :
Presentation date : 2020.10.24 |
Online |
| 4. | ZAKKA Uncategorized Culture of Uncategorized Goods, An Oral History of Uncategorized Man (Videography)(The Association for Consumer Research Conference 2019) |
Holding date :
Presentation date : 2019.10.18 |
Atlanta |
| 5. | The Role of Language in Market Creation: A Longitudinal Text-mining Analysis of Joshi (Girl) in Magazine Media(Summer American Marketing Association Conference) |
Holding date :
Presentation date : 2017.8.4 |
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| 6. | New Customers for an Old Service: A Case of Sushi in Japan(Consumer Culture Theory Conference 2017) |
Holding date :
Presentation date : 2017.7.9 |
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| 7. | The Invention of "Joshi (Girl): Text Mining Analysis of Twenty-five Years' Magazine Article Titles, 1988-2007(Marketing Conference 2013) |
Holding date :
Presentation date : 2013.11.10 |
Waseda University |
| 8. | Gatekeeping Foreign Cultural Products in Differing Contexts: A Comparative Case Analysis of Japanese Comics (Manga) Publishing in France and the US(11th European Sociological Association Conference) |
Holding date :
Presentation date : 2013.8.28 |
The University of Turin (Itary) |
| 9. | フランスにおける日本産マンガ出版：ゲートキーパーとしての現地出版社(第63回 日本商業学会全国研究大会) |
Holding date :
Presentation date : 2013.5.24 |
立命館大学 |
| 10. | Commercially Constructed "Healing Type Celebrities" in Japan: A Content Analysis of Magazine Article Titles(The 45th Conference of Japan Association for Consumer Studies) |
Holding date :
Presentation date : 2012.10.27 |
慶応大学 |
| 11. | From Commitment to Detachment: A Historical Analysis of Gift Advertisements by Department Stores in Japan, 1963-2008(Association for Consumer Research North American Conference) |
Holding date :
Presentation date : 2012.10.4 |
Vancouver (Canada) |
| 12. | "I Would Want a Magic Gift": Desire for Romantic Gift Giving and the Cultural Fantasies of Baby Boomers in Japan(Association for Consumer Research North American Conference) |
Holding date :
Presentation date : 2012.10.4 |
Vancouver (Canada) |
| 13. | 商業的に構築された社会タイプ：「癒し系」を事例として(2012年度（第63回） 日本商品学会全国大会) |
Holding date :
Presentation date : 2012.6.9 |
千葉商科大学 |
| 14. | 文化製品のグローバル・マーケティング：北米における日本産マンガ出版(日本商業学会第62回全国研究大会) |
Holding date :
Presentation date : 2012.5.26 |
北海商科大学 |
| 15. | Gift-Giving among Baby-Boomers(International Workshop: Consumption and Well-being in the Aging Society Advancing Research on Older Consumers) |
Holding date :
Presentation date : 2011.9.29 |
German Institute for Japanese Studies (DIJ) Tokyo, Japan |
| 16. | The 'Cool Japan' Craze: Cultural Policy Exploiting Stigmatized Popular Culture(The Affiliates Luncheon at Center for Arts and Cultural Policy Studies) |
Holding date :
Presentation date : 2011.9.21 |
The Princeton University Center for Arts and Cultural Policy Studies |
| 17. | Healing and tourism: The cultural sociology of management fashion in Japanese tourism industry(10th Conference of the European Sociological Association) |
Holding date :
Presentation date : 2011.9.7 |
University of Geneva |
| 18. | 言語とマーケティングの相互作用を通じたリアリティの形成(日本商業学会第61回全国大会) |
Holding date :
Presentation date : 2011.5.28 |
熊本大学 |
| 19. | How was"iyashi" (healing) commercialized and institutionalized in Japan?: The dynamic interaction of media discourse and marketing behaviors(DIJ Business & Economics Study Group) |
Holding date :
Presentation date : 2011.2.14 |
The German Institute for Japanese Studies |
| 20. | 言葉とマーケティング：《癒し》ブームの研究(流通科学研究所研究会) |
Holding date :
Presentation date : 2010.12.25 |
首都大学東京 |
| 21. | マーケティングとメディア言説：《癒し》ブームを事例として(企業行動カンファレンス（第25回）) |
Holding date :
Presentation date : 2010.12.10 |
富士教育研修所 |
| 22. | The Construction of Aesthetic Classification in Popular Music: Healing Music Compilation CDs in the Japanese Music Industry(3rd ESA Research Network Sociology of Culture mid-term Conference) |
Holding date :
Presentation date : 2010.10.8 |
Università Bocconi, Milano |
| 23. | Nation branding through stigmatized popular culture: The "Cool Japan" Craze among central ministries in Japan(The 6th International Conference on Cultural Policy Research) |
Holding date :
Presentation date : 2010.8.27 |
University of Jyväskylä |
| 24. | Analyzing Consumer Culture Dynamics through Text Analysis of Media Discourse: A Sociological Approach(The 2010 European Conference of the Association for Consumer Research) |
Holding date :
Presentation date : 2010.7.2 |
Royal Holloway, University of London |
| 25. | アメリカにおけるマンガ出版行動：文化製品の国際マーケティング競争(日本商業学会第60回全国研究大会) |
Holding date :
Presentation date : 2010.5.30 |
東洋大学 |
| 26. | スティグマ管理としての国際マーケティング：アメリカにおけるマンガ出版を事例として(日本商業学会第60回全国研究大会 ワークショップ「マーケティングが国境を越える意味の再検討」) |
Holding date :
Presentation date : 2010.5.28 |
東洋大学 |
| 27. | Measuring Zeitgeist: Textmining of Magazine Article Titles(日本商品学会東日本部会大会) |
Holding date :
Presentation date : 2009.11.7 |
Kanagawa University |
| 28. | Gatekeeping Foreign Cultural Products: The Diffusion of Japanese Comics (Manga) in the US, 1980-2006(104rd American Sociological Association Annual Meeting) |
Holding date :
Presentation date : 2009.8.8 |
San Francisco, Calfornia |
| 29. | 言語とマーケティング：消費文化研究における内容分析の可能性(第38回消費者行動研究コンファレンス) |
Holding date :
Presentation date : 2009.6.27 |
慶應義塾大学 |
| 30. | Use Value and Creative Adaptation(日本商品学会第60回全国大会) |
Holding date :
Presentation date : 2009.6.21 |
同志社大学 |
| 31. | 文化的製品の海外市場における普及：アメリカにおけるマンガ出版に関する事例分析(日本商業学会第59回全国研究大会) |
Holding date :
Presentation date : 2009.5.31 |
関西大学 |
| 32. | The Diffusion of Foreign Cultural Products: The Case Analysis of Japanese Comics (Manga) Market in the U.S.(Seminar at Center for Arts and Cultural Policy Studies) |
Holding date :
Presentation date : 2009.2 |
Princeton University |
| 33. | Exploring the "Healing Boom" in Japan: How was "Iyashi (healing)" Commercialized and Institutionalized?(Seminar at Department of East Asian Studies) |
Holding date :
Presentation date : 2008.12 |
Princeton University |
| 34. | The Social Construction of Consumer Needs: A Case Analysis of the "Healing Boom" in Japan(Association for Consumer Research Annual North American Conference 2008) |
Holding date :
Presentation date : 2008.10 |
Hyatt Regency Hotel, San Francisco |
| 35. | Institutionalization of Consumer Needs: A Case Analysis of the "Healing Boom" in Japan(103rd American Sociological Association Annual Meeting) |
Holding date :
Presentation date : 2008.8.3 |
Boston, Massachusetts |
| 36. | Institutionalization of Consumer Needs: A Case Analysis of the "Healing Boom" in Japan(Seminar at Center for Arts and Cultural Policy Studies) |
Holding date :
Presentation date : 2008.3 |
Princeton University |
| 37. | Interpenetration Process of Japanese and American Consumer Culture: A Comparative Study on Institutionalization of Foreign Consumer Culture(Abe Fellow's Retreat) |
Holding date :
Presentation date : 2008.1 |
The Hilton Cocoa Beach Oceanfront, Florida |
| 38. | 消費文化の分析枠組みについて：消費文化理論と.文化社会学(第 34 回消費者行動研究コンファレンス) |
Holding date :
Presentation date : 2007.6 |
関西学院大学 |
| 39. | コエンザイムQ10 の量産化と事業化：‐日清ファルマの事例研究(日本商品学会東日本部会大会) |
Holding date :
Presentation date : 2006.11 |
専修大学 |
| 40. | The Logic of Ordinary Life: Universality and Particularity of Web Community(Monthly Kansai Branch Workshop of the Japan Society of Marketing and Distribution) |
Holding date :
Presentation date : 2006.7 |
Osaka City University |
| 41. | 「雑貨」業界における意味の分化と統合(組織学会年次大会,関西大学, 2005年10月) |
Holding date :
Presentation date : 2005.10 |
日本、関西大学 |
| 42. | 「雑貨」業界における意味の分化と統合：制度論的アプローチ(日本商業学会全国大会, 桃山学院大学, 2005年5月.) |
Holding date :
Presentation date : 2005.5 |
日本、桃山学院大学 |
| 43. | 「癒し」ブームにおける企業の模倣行動：制度化プロセスとしてのブーム(日本商業学会関東部会) |
Holding date :
Presentation date : 2004.12 |
明治学院大学 |
| 44. | 内容分析による流行研究：「癒し」ブームを事例として(日本マーケティング・サイエンス学会研究大会) |
Holding date :
Presentation date : 2002.12 |
東京大学 |
| 45. | 内容分析による消費研究の可能性(日本商業学会関東部会) |
Holding date :
Presentation date : 2002.6 |
早稲田大学 |
| 46. | 消費社会の進歩主義的理解：戦後日本における確立プロセスの歴史的検討(日本商品学会全国大会) |
Holding date :
Presentation date : 1999.5 |
専修大学 |
| 47. | 消費社会の進歩主義的理解の再検討(日本商品学会全国大会) |
Holding date :
Presentation date : 1998.5 |
関東学院大学 |
| 48. | 商品の社会的定義の展開：ポケットベルサービスを事例として(日本商品学会全国大会) |
Holding date :
Presentation date : 1997.5 |
札幌国際大学短期大学部 |
Awards
| No. | Award name | Year |
|---|---|---|
| 1. | Best First-Time Videography Award | 2019.10 |
| 2. | 日本マーケティング本 大賞2018準大賞 | 2018.10 |
| 3. | Yoshida Hideo Memorial Foundation Research Grant, Encourage Award | 2015.10 |
| 4. | Japan Society for Commodity Science, Best Book Award | 2015.6 |
| 5. | Taylor and Francis Best Conference Paper Award (w/ Wataru Uehara and Yuichi Washida) | 2014.7 |
| 6. | 日本商品学会論文賞 | 2014.5 |
| 7. | 日本商業学会賞奨励賞 | 2014.5 |
| 8. | Marketing Conference 2013 Best Paper Award | 2013.11 |
Research Projects
| No. | Research subject | Research item(Awarding organization, System name) | Year |
|---|---|---|---|
| 1. | An Empirical Study on the De-Ethnicization of Japanese Cuisine in the United States
|
Grant-in-Aid for Scientific Research (C)
( Awarding organization: Japan Society for the Promotion of Science System name: Grants-in-Aid for Scientific Research ) |
2023.4 - 2027.3 |
| 2. | 言語を通じた市場創造に関する実証的研究：制度的アプローチ
|
基盤研究(B)
( Awarding organization: 日本学術振興会 System name: 科学研究費助成事業 ) |
2018.4 - 2021.3 |
| 3. | Language and Marketing
|
( System name: The Other Research Programs ) |
2013.8 - |
| 4. | Globalization of Japanese Creative Industry
|
( System name: The Other Research Programs ) |
2013.4 - |
| 5. | クリエイティブ産業の海外進出に関する実証的研究：異文化ゲートキーパーに着目して
|
基盤研究(B)
( Awarding organization: 日本学術振興会 System name: 科学研究費助成事業 ) |
2013.4 - 2017.3 |
| 6. | 日本企業のアジア市場での事業展開とマーケティング実践の理論化
|
基盤研究(B)
( Awarding organization: 日本学術振興会 System name: 科学研究費助成事業 ) |
2012.4 - 2015.3 |
| 7. | Global Marketing of Cultural Products: A Study of the Diffusion ofJapanese Comics (Manga) in North America
|
Young Scientists (B)
( Awarding organization: Japan Society for the Promotion of Science System name: Grants-in-Aid for Scientific Research ) |
2010.4 - 2013.3 |
| 8. | Baby Boomer Construction and Reconstruction of Gender Barriers: A Macro and Micro Analysis of Symbolic Meaning of Gift-Giving in Japan
|
( Awarding organization: Long Island University System name: Joint Research(International joint research) ) |
2010.4 - 2012.3 |
| 9. | Baby Boomer Construction and Reconstruction of Gender Barriers: A Macro and Micro Analysis of Symbolic Meaning of Gift-Giving in Japan
|
( Awarding organization: Long Island University System name: International Joint Research Projects ) |
2010.4 - 2012.3 |
| 10. | Global Marketing of Cultural Products: An Empirical Study on the Diffusion of Japanese Comics in North America
|
2007.8 - 2013.3 | |
| 11. | Empirical Study on Competitive Advantage of Robust Design Strategy in Marketing Competition
|
Scientific Research (A)
( Awarding organization: Japan Society for the Promotion of Science System name: Grants-in-Aid for Scientific Research ) |
2006.4 - 2010.3 |
| 12. | An Internet Experiment on Insurance Selling and the Innovation of Insurance Business Model
|
Grant-in-Aid for Scientific Research (B)
( Awarding organization: Japan Society for the Promotion of Science System name: Grants-in-Aid for Scientific Research ) |
2003 - 2005 |
| 13. | Institutional Analysis of Healing Boom
|
2001.4 - 2013.3 |
