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- FUJIKAWA Yoshinori
- Graduate School of Business Administration,Department of International Corporate Strategy
- FUJIKAWA Yoshinori
- Curriculum Vitae
- Research Work
Books and Other Publications
| 1. | Strategies for Creating New Markets
木川眞 (Contributor) 日経BP 2013.1 |
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| 2. | Challenges to Global Markets, Twenty Case Studies (co-authored and co-edited)
経済産業省商務情報政策局サービス政策課編 (Contributor) サービス産業生産性協議会 2010.1 |
| 3. | Dynamics of Knowledge, Corporate Systems and Innovation (co-authored and co-edited)
Itami H, Kusunoki K, Numagami T, Takeishi A (Contributor) Springer: London, New York 2010.1 |
| 4. | Challenges to Global Markets, Twenty Case Studies (co-authored and co-edited)
経済産業省商務情報政策局サービス政策課編 (Contributor) サービス産業生産性協議会 2010.1 |
Papers
| 1. | Towards Customer-driven Customer Strategy
Yoshinori Fujikawa DIAMOND Harvard Business Review 2018.11 |
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| 2. | Value Co-creation with Customers in the Digital Age
Yoshinori Fujikawa Toyo Keizai Online, for Thinkers 2018.7 |
| 3. | Review on Service Management
Yoshinori Fujikawa DIAMOND Harvard Business Review Online 2017.10 |
| 4. | Service Dominant Logic: On Softbank's Pepper
Yoshinori Fujikawa President 2017.10 |
| 5. | Democratizing Marketing (jointly worked)
Norihiko Takahiro, Yoshinori Fujikawa Hitotsubashi Business Review Vol.64,No.2,pp.54-67 2016.9 |
| 6. | . (jointly worked) (Peer-reviewed) Satoko Suzuki, Saori Kanno, Kosuke Mizukoshi, Yoshinori Fujikawa Advances in Consumer Research Vol.44,pp.348-352 2016.1 |
| 7. | Social Acceptance of Service Innovation: Role of Regulator as the Third Actor in Value Co-creation (jointly worked) (Peer-reviewed) Kohei Nishiyama, Yoshinori Fujikawa Japan Marketing Journal Vol.35,No.3,pp.46-53 2016.1 
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| 8. | Service Dominant Logic: New Value Creation in the Age of IoT
Yoshinori Fujikawa ダイヤモンドハーバードビジネスレビュー 別冊 2016年 01 月号 (IoTの競争優位) 2016.1 |
| 9. | Knowledge Transfer in Service Globalization: Cultural Context, De/Re-contextualization Capabilities, and Reception/Transmission Behavior (jointly worked) (Peer-reviewed) Yoshinori Fujikawa, Joji Ono The 24th Frontiers in Service Conference 2015.7 |
| 10. | Service Knowledge Generation and Transfer in Asia: Role of COEs, Host-country Environment, and Subsidiary Competence (jointly worked) (Peer-reviewed) Hironobu Kitagawa, Yoshinori Fujikawa ICServ 2015 The 3rd International Conference of Society for Serviceology 2015.7 |
| 11. | Knowledge Transfer in Service Globalization: Cultural Context, De/Re-contextualization Capabilities, and Reception/Transmission Behavior (jointly worked) (Peer-reviewed) Yoshinori Fujikawa, Joji Ono ICServ 2015 The 3rd International Conference of Society for Serviceology 2015.7 |
| 12. | Service Employee Improvisation: Organizational Influence across Culture (jointly worked) (Peer-reviewed) Yoshinori Fujikawa, Gil Luria, Steven Rayburn, Dana Yagil, Raymond Fisk The 24th Frontiers in Service Conference 2015.7 |
| 13. | Role of Regulator in Value Co-creation: Using Crowd Sourcing Technology on Open Innovation Platform (jointly worked) (Peer-reviewed) Kohei Nishiyama, Yoshinori Fujikawa The 24th Frontiers in Service Conference 2015.7 |
| 14. | Service Globalization: Knowledge Transfer Process on Value Co-creation
Fujikawa, Yoshinori Japan Society of Marketing and Distribution 2015.5 |
| 15. | Service Globalization: Cultural Context, De/Re-contextualization Capabilities, and Knowledge Transfer Behavior (jointly worked) (Peer-reviewed) Yoshinori Fujikawa, Joji Ono, Mayomi Haga, Satoshi Akutsu ICServ 2014, The 2nd International Conference on Serviceology 2014.9 |
| 16. | Co-creation Orientation: Individual Difference across Firms and Customers (jointly worked) (Peer-reviewed) Joji Ono, Yoshinori Fujikawa, Satoshi Akutsu, Mayomi Haga ICServ 2014, The 2nd International Conference on Serviceology 2014.9 |
| 17. | Service Dominant Logic
Fujikawa, Yoshinori DIAMOND Harvard Business Review Online 2014.7 |
| 18. | Co-creation orientation of customers: Its effects on co-creation activities (jointly worked) (Peer-reviewed) Joji Ono, Yoshinori Fujikawa, Satoshi Akutsu, Mayomi Haga AMA SERVSIG 2014 2014.6 |
| 19. | Does individual cultural differences impact on value co-creation process? (jointly worked) (Peer-reviewed) Mayomi Haga, Satoshi Akutsu, Yoshinori Fujikawa, Joji Ono AMA SERVSIG 2014 2014.6 |
| 20. | Context Management Approach to Service Value Co-creation
Fujikawa, Yoshinori Serviseology Vol.1,No.2,pp.18-21 2014.1 
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| 21. | Co-creation Orientation: Dynamism of Emergent Value Creation (jointly worked) (Peer-reviewed) Ono, Joji, Yoshinori Fujikawa, Satoshi Akutsu, Mayomi Haga Japan Marketing Journal Vol.131,pp.5-31 2014.1 |
| 22. | Service Globalization: Knowledge Transfer Process of De-contextualization and Re-contextualization (jointly worked) (Peer-reviewed) Fujikawa, Yoshinori, Joji Ono Japan Marketing Journal Vol.131,No.3,pp.72-92 2014.1
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| 23. | Marketing in the Post-Mass-Advertising
Fujikawa, Yoshinori Nikkei Business Online 2013.12 |
| 24. | Service Management for Goods-Service Convergence
Fujikawa, Yoshinori Nikkei Business Online 2013.7 |
| 25. | Co-creation Orientation: The Construct, Antecedents, and Consequences (jointly worked) (Peer-reviewed) Ono Joji, Yoshinori Fujikawa, Satoshi Akutsu, Mayomi Haga The 22nd Frontiers in Service Conference 2013.7 |
| 26. | Effects of Cultural Orientation on Customer Goals: A dynamic analysis (jointly worked) (Peer-reviewed) Haga, Mayomi, Satoshi Akutsu, Joji Ono, Yoshinori Fujikawa The 22nd Frontiers in Service Conference 2013.7 |
| 27. | Cultural Differences in Customer Participation: Impacts on Customer Purchase and Consumption Behavior (jointly worked) (Peer-reviewed) Akutsu, Satoshi, Mayomi Haga, Yoshinori Fujikawa, Joji Ono The 22nd Frontiers in Service Conference 2013.7 |
| 28. | Service Globalization: Measuring Cultural Context, Contextualization Capabilities, and Knowledge Transfer in Value Co-creation Process (jointly worked) (Peer-reviewed) Fujikawa, Yoshinori, Joji Ono, Mayomi Haga, Satoshi Akutsu The 22nd Frontiers in Service Conference 2013.7 |
| 29. | Customer Participation and Customer Satisfaction: Bayesian Approach (jointly worked) (Peer-reviewed) Haga, Mayomi, Satoshi Akutsu, Joji Ono, Yoshinori Fujikawa 1st National Conference, Society for Serviceology, Doshisha University 2013.4 |
| 30. | Cultural Influence on Customer Participation in Value-creation Activities (jointly worked) (Peer-reviewed) Satoshi Akutsu, Mayomi Haga, Yoshinori Fujikawa, Joji Ono Society for Consumer Psychology Summer Conference 2013 2013.1 |
| 31. | Mayomi Haga, Satoshi Akutsu, Joji Ono, and Yoshinori Fujikawa (jointly worked) (Peer-reviewed) Mayomi Haga, Satoshi Akutsu, Joji Ono, Yoshinori Fujikawa The 40th Behaviometric Society of Japan National Conference 2012.9 |
| 32. | Service Globalization: De-Contextualization and Re-Contextualization of Value Co-Creation Processes (jointly worked) (Peer-reviewed) Fujikawa, Yoshinori, Satoshi Akutsu, Joji Ono, Fumikazu Morimura, Mayomi Haga The 21st Frontiers in Service Conference 2012.6 |
| 33. | Dynamic Updating Process of Customer's Motivation for Participating in Value Co-Creation (jointly worked) (Peer-reviewed) Ono, Joji, Mayomi Haga, Satoshi Akutsu, Yoshinori Fujikawa The 21st Frontiers in Service Conference 2012.6 |
| 34. | Knowledge Co-Creation: Toward User-Based Knowledge Management (jointly worked)
Ogawa, Susumu, Yoshinori Fujikawa, Satoshi Horiguchi Hitotsubashi Business Review Vol.59,No.1,pp.40-52 2012.1
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| 35. | Context Management Approach to Service Value Co-Creation: Toward Emergent Dynamic Model (jointly worked) (Peer-reviewed) Fujikawa, Yoshinori, Satoshi Akutsu, Joji Ono Organizational Science Vol.46,No.2,pp.38-52 2012.1
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| 36. | Frontiers in Service Management (6): Future of Service Research
Fujikawa, Yoshinori Hitotsubashi Business Review Vol.59,No.3,pp.152-163 2012.1 |
| 37. | Service Management for Manufacturer: Service Dominant Logic Perspective (Peer-reviewed) Fujikawa, Yoshinori Panasonic Technical Journal Vol.58,No.3,pp.1-6 2012.1 |
| 38. | Service Dominant Logic - Literature Review and Content Analysis (jointly worked) (Peer-reviewed) Mayomi Haga, Fumikazu Morimura, Yoshinori Fujikawa The 39th Behaviometric Society of Japan National Conference 2011.9 |
| 39. | Context Management Approach to Value Co-Creation (VCC): Toward Dynamic Process Model of Customer as Value Co-Creator (jointly worked) (Peer-reviewed) Fujikawa, Yoshinori, Satoshi Akutsu, Joji Ono The 20th Frontiers in Service Conference 2011.7 |
| 40. | Frontiers in Service Management (5): Managerial Implications of Value Co-Creation: Opportunities and Challenges for Japanese Companies
Fujikawa, Yoshinori Hitotsubashi Business Review Vol.59,No.2,pp.184-193 2011.1
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| 41. | Frontiers in Service Management (4): Value Co-Creation from Customer's Perspective: Toward Emergent Dynamic Model
Fujikawa, Yoshinori Hitotsubashi Business Review Vol.59,No.1,pp.184-193 2011.1
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| 42. | Challenges on Global Knowledge Management (jointly worked)
Asakawa, Kazuhiro, Yoshinori Fujikawa, Yuko Shozugawa Consensus Community Vol.24,pp.4-9 2010.1 |
| 43. | Frontiers in Service Management: Rise of Service Dominant Logic
Fujikawa, Yoshinori Hitotsubashi Business Review Vol.58,No.1,pp.144-155 2010.1
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| 44. | Frontiers in Service Management: From Goods-OR-Service to Goods-AND-Service
Fujikawa, Yoshinori Hitotsubashi Business Review Vol.58,No.2,pp.160-170 2010.1
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| 45. | Frontiers in Service Management (3): Customer as Value Co-Creator
Fujikawa, Yoshinori Hitotsubashi Business Review Vol.58,No.3,pp.160-166 2010.1 |
Presentations
| No. | Name of subject/Conference Name | Year | Site |
|---|---|---|---|
| 1. | The Influence of Cultural Context on Value Co-Creation: A Cultural Models Approach(EMAC 2020 Conference) |
Holding date :
Presentation date : 2020.5.27 |
Corvinus University of Budapest, Hungary |
| 2. | Emergence of Value Co-Creation: Agent-Based Modelling on Behavioral Patterns of Customer, Corporation, and Regulator(ICSSI2018 & ICServ2018) |
Holding date :
Presentation date : 2018.11.13 |
Taichung, Taiwan |
| 3. | Consuming “To Have No Self”: Kawaii Consumption in Japanese Women’s Identity Work(Association for Consumer Research 2016) |
Holding date :
Presentation date : 2016.10.28 |
Berlin, Germany |
| 4. | Human Centric Innovation and Digital Future(ICServ 2016: International Conference of Society for Serviceology) |
Holding date :
Presentation date : 2016.9.6 |
Shibaura Institute of Technology, Tokyo, Japan |
| 5. | Value Co-creation on Open Innovation Platform: Agent-Based Modelling on Behavioral Patterns of Customer, Corporation, and Regulator(ICSSI International Conference on Service Science and Innovation) |
Holding date :
Presentation date : 2016.6.23 |
National Taiwan University, Taipei, Taiwan |
| 6. | Service Dominant Logic: Future of Value Co-creation(Business Model Association) |
Holding date :
Presentation date : 2016.4.23 |
Waseda University, Tokyo, Japan |
| 7. | Service Globalization: Knowledge Transfer Process of Value Co-creation(Knowledge Co-creation Forum) |
Holding date :
Presentation date : 2016.3.11 |
Japan Advanced Institute for Science and Technology |
Research Projects
| No. | Research subject | Research item(Awarding organization, System name) | Year |
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| 1. | Theoretical Development and Applied Research on Service Marketing based on Japanese Customer Satisfaction Index
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Grant-in-Aid for Scientific Research (B)
( Awarding organization: Japan Society for the Promotion of Science System name: Grants-in-Aid for Scientific Research ) |
2009 - 2011 |
| 2. | －
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| 3. | -
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