Graduate School of Business Administration,Department of International Corporate Strategy
FUJIKAWA Yoshinori

Books and Other Publications

1. Strategies for Creating New Markets
木川眞 (Contributor)
日経BP 2013.1
2. Challenges to Global Markets, Twenty Case Studies (co-authored and co-edited)
経済産業省商務情報政策局サービス政策課編 (Contributor)
サービス産業生産性協議会 2010.1
3. Dynamics of Knowledge, Corporate Systems and Innovation (co-authored and co-edited)
Itami H, Kusunoki K, Numagami T, Takeishi A (Contributor)
Springer: London, New York 2010.1
4. Challenges to Global Markets, Twenty Case Studies (co-authored and co-edited)
経済産業省商務情報政策局サービス政策課編 (Contributor)
サービス産業生産性協議会 2010.1

Papers

1. Towards Customer-driven Customer Strategy
Yoshinori Fujikawa
DIAMOND Harvard Business Review 2018.11
2. Value Co-creation with Customers in the Digital Age
Yoshinori Fujikawa
Toyo Keizai Online, for Thinkers 2018.7
3. Review on Service Management
Yoshinori Fujikawa
DIAMOND Harvard Business Review Online 2017.10
4. Service Dominant Logic: On Softbank's Pepper
Yoshinori Fujikawa
President 2017.10
5. Democratizing Marketing (jointly worked)
Norihiko Takahiro, Yoshinori Fujikawa
Hitotsubashi Business Review Vol.64,No.2,pp.54-67 2016.9
6. . (jointly worked) (Peer-reviewed)
Satoko Suzuki, Saori Kanno, Kosuke Mizukoshi, Yoshinori Fujikawa
Advances in Consumer Research Vol.44,pp.348-352 2016.1
7. Social Acceptance of Service Innovation: Role of Regulator as the Third Actor in Value Co-creation (jointly worked) (Peer-reviewed)
Kohei Nishiyama, Yoshinori Fujikawa
Japan Marketing Journal Vol.35,No.3,pp.46-53 2016.1
Link
8. Service Dominant Logic: New Value Creation in the Age of IoT
Yoshinori Fujikawa
ダイヤモンドハーバードビジネスレビュー 別冊 2016年 01 月号 (IoTの競争優位) 2016.1
9. Knowledge Transfer in Service Globalization: Cultural Context, De/Re-contextualization Capabilities, and Reception/Transmission Behavior (jointly worked) (Peer-reviewed)
Yoshinori Fujikawa, Joji Ono
The 24th Frontiers in Service Conference 2015.7
10. Service Knowledge Generation and Transfer in Asia: Role of COEs, Host-country Environment, and Subsidiary Competence (jointly worked) (Peer-reviewed)
Hironobu Kitagawa, Yoshinori Fujikawa
ICServ 2015 The 3rd International Conference of Society for Serviceology 2015.7
11. Knowledge Transfer in Service Globalization: Cultural Context, De/Re-contextualization Capabilities, and Reception/Transmission Behavior (jointly worked) (Peer-reviewed)
Yoshinori Fujikawa, Joji Ono
ICServ 2015 The 3rd International Conference of Society for Serviceology 2015.7
12. Service Employee Improvisation: Organizational Influence across Culture (jointly worked) (Peer-reviewed)
Yoshinori Fujikawa, Gil Luria, Steven Rayburn, Dana Yagil, Raymond Fisk
The 24th Frontiers in Service Conference 2015.7
13. Role of Regulator in Value Co-creation: Using Crowd Sourcing Technology on Open Innovation Platform (jointly worked) (Peer-reviewed)
Kohei Nishiyama, Yoshinori Fujikawa
The 24th Frontiers in Service Conference 2015.7
14. Service Globalization: Knowledge Transfer Process on Value Co-creation
Fujikawa, Yoshinori
Japan Society of Marketing and Distribution 2015.5
15. Service Globalization: Cultural Context, De/Re-contextualization Capabilities, and Knowledge Transfer Behavior (jointly worked) (Peer-reviewed)
Yoshinori Fujikawa, Joji Ono, Mayomi Haga, Satoshi Akutsu
ICServ 2014, The 2nd International Conference on Serviceology 2014.9
16. Co-creation Orientation: Individual Difference across Firms and Customers (jointly worked) (Peer-reviewed)
Joji Ono, Yoshinori Fujikawa, Satoshi Akutsu, Mayomi Haga
ICServ 2014, The 2nd International Conference on Serviceology 2014.9
17. Service Dominant Logic
Fujikawa, Yoshinori
DIAMOND Harvard Business Review Online 2014.7
18. Does individual cultural differences impact on value co-creation process? (jointly worked) (Peer-reviewed)
Mayomi Haga, Satoshi Akutsu, Yoshinori Fujikawa, Joji Ono
AMA SERVSIG 2014 2014.6
19. Co-creation orientation of customers: Its effects on co-creation activities (jointly worked) (Peer-reviewed)
Joji Ono, Yoshinori Fujikawa, Satoshi Akutsu, Mayomi Haga
AMA SERVSIG 2014 2014.6
20. Context Management Approach to Service Value Co-creation
Fujikawa, Yoshinori
Serviseology Vol.1,No.2,pp.18-21 2014.1
doi
21. Co-creation Orientation: Dynamism of Emergent Value Creation (jointly worked) (Peer-reviewed)
Ono, Joji, Yoshinori Fujikawa, Satoshi Akutsu, Mayomi Haga
Japan Marketing Journal Vol.131,pp.5-31 2014.1
22. Service Globalization: Knowledge Transfer Process of De-contextualization and Re-contextualization (jointly worked) (Peer-reviewed)
Fujikawa, Yoshinori, Joji Ono
Japan Marketing Journal Vol.131,No.3,pp.72-92 2014.1
Link
23. Marketing in the Post-Mass-Advertising
Fujikawa, Yoshinori
Nikkei Business Online 2013.12
24. Service Management for Goods-Service Convergence
Fujikawa, Yoshinori
Nikkei Business Online 2013.7
25. Co-creation Orientation: The Construct, Antecedents, and Consequences (jointly worked) (Peer-reviewed)
Ono Joji, Yoshinori Fujikawa, Satoshi Akutsu, Mayomi Haga
The 22nd Frontiers in Service Conference 2013.7
26. Effects of Cultural Orientation on Customer Goals: A dynamic analysis (jointly worked) (Peer-reviewed)
Haga, Mayomi, Satoshi Akutsu, Joji Ono, Yoshinori Fujikawa
The 22nd Frontiers in Service Conference 2013.7
27. Cultural Differences in Customer Participation: Impacts on Customer Purchase and Consumption Behavior (jointly worked) (Peer-reviewed)
Akutsu, Satoshi, Mayomi Haga, Yoshinori Fujikawa, Joji Ono
The 22nd Frontiers in Service Conference 2013.7
28. Service Globalization: Measuring Cultural Context, Contextualization Capabilities, and Knowledge Transfer in Value Co-creation Process (jointly worked) (Peer-reviewed)
Fujikawa, Yoshinori, Joji Ono, Mayomi Haga, Satoshi Akutsu
The 22nd Frontiers in Service Conference 2013.7
29. Customer Participation and Customer Satisfaction: Bayesian Approach (jointly worked) (Peer-reviewed)
Haga, Mayomi, Satoshi Akutsu, Joji Ono, Yoshinori Fujikawa
1st National Conference, Society for Serviceology, Doshisha University 2013.4
30. Cultural Influence on Customer Participation in Value-creation Activities (jointly worked) (Peer-reviewed)
Satoshi Akutsu, Mayomi Haga, Yoshinori Fujikawa, Joji Ono
Society for Consumer Psychology Summer Conference 2013 2013.1
31. Mayomi Haga, Satoshi Akutsu, Joji Ono, and Yoshinori Fujikawa (jointly worked) (Peer-reviewed)
Mayomi Haga, Satoshi Akutsu, Joji Ono, Yoshinori Fujikawa
The 40th Behaviometric Society of Japan National Conference 2012.9
32. Service Globalization: De-Contextualization and Re-Contextualization of Value Co-Creation Processes (jointly worked) (Peer-reviewed)
Fujikawa, Yoshinori, Satoshi Akutsu, Joji Ono, Fumikazu Morimura, Mayomi Haga
The 21st Frontiers in Service Conference 2012.6
33. Dynamic Updating Process of Customer's Motivation for Participating in Value Co-Creation (jointly worked) (Peer-reviewed)
Ono, Joji, Mayomi Haga, Satoshi Akutsu, Yoshinori Fujikawa
The 21st Frontiers in Service Conference 2012.6
34. Knowledge Co-Creation: Toward User-Based Knowledge Management (jointly worked)
Ogawa, Susumu, Yoshinori Fujikawa, Satoshi Horiguchi
Hitotsubashi Business Review Vol.59,No.1,pp.40-52 2012.1
Link
35. Context Management Approach to Service Value Co-Creation: Toward Emergent Dynamic Model (jointly worked) (Peer-reviewed)
Fujikawa, Yoshinori, Satoshi Akutsu, Joji Ono
Organizational Science Vol.46,No.2,pp.38-52 2012.1
Link
36. Frontiers in Service Management (6): Future of Service Research
Fujikawa, Yoshinori
Hitotsubashi Business Review Vol.59,No.3,pp.152-163 2012.1
37. Service Management for Manufacturer: Service Dominant Logic Perspective (Peer-reviewed)
Fujikawa, Yoshinori
Panasonic Technical Journal Vol.58,No.3,pp.1-6 2012.1
38. Service Dominant Logic - Literature Review and Content Analysis (jointly worked) (Peer-reviewed)
Mayomi Haga, Fumikazu Morimura, Yoshinori Fujikawa
The 39th Behaviometric Society of Japan National Conference 2011.9
39. Context Management Approach to Value Co-Creation (VCC): Toward Dynamic Process Model of Customer as Value Co-Creator (jointly worked) (Peer-reviewed)
Fujikawa, Yoshinori, Satoshi Akutsu, Joji Ono
The 20th Frontiers in Service Conference 2011.7
40. Frontiers in Service Management (5): Managerial Implications of Value Co-Creation: Opportunities and Challenges for Japanese Companies
Fujikawa, Yoshinori
Hitotsubashi Business Review Vol.59,No.2,pp.184-193 2011.1
Link
41. Frontiers in Service Management (4): Value Co-Creation from Customer's Perspective: Toward Emergent Dynamic Model
Fujikawa, Yoshinori
Hitotsubashi Business Review Vol.59,No.1,pp.184-193 2011.1
Link
42. Challenges on Global Knowledge Management (jointly worked)
Asakawa, Kazuhiro, Yoshinori Fujikawa, Yuko Shozugawa
Consensus Community Vol.24,pp.4-9 2010.1
43. Frontiers in Service Management: Rise of Service Dominant Logic
Fujikawa, Yoshinori
Hitotsubashi Business Review Vol.58,No.1,pp.144-155 2010.1
Link
44. Frontiers in Service Management: From Goods-OR-Service to Goods-AND-Service
Fujikawa, Yoshinori
Hitotsubashi Business Review Vol.58,No.2,pp.160-170 2010.1
Link
45. Frontiers in Service Management (3): Customer as Value Co-Creator
Fujikawa, Yoshinori
Hitotsubashi Business Review Vol.58,No.3,pp.160-166 2010.1

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Presentations

No. Name of subject/Conference Name Year Site
1. The Influence of Cultural Context on Value Co-Creation: A Cultural Models Approach(EMAC 2020 Conference)
Holding date :
Presentation date : 2020.5.27
Corvinus University of Budapest, Hungary
2. Emergence of Value Co-Creation: Agent-Based Modelling on Behavioral Patterns of Customer, Corporation, and Regulator(ICSSI2018 & ICServ2018)
Holding date :
Presentation date : 2018.11.13
Taichung, Taiwan
3. Consuming “To Have No Self”: Kawaii Consumption in Japanese Women’s Identity Work(Association for Consumer Research 2016)
Holding date :
Presentation date : 2016.10.28
Berlin, Germany
4. Human Centric Innovation and Digital Future(ICServ 2016: International Conference of Society for Serviceology)
Holding date :
Presentation date : 2016.9.6
Shibaura Institute of Technology, Tokyo, Japan
5. Value Co-creation on Open Innovation Platform: Agent-Based Modelling on Behavioral Patterns of Customer, Corporation, and Regulator(ICSSI International Conference on Service Science and Innovation)
Holding date :
Presentation date : 2016.6.23
National Taiwan University, Taipei, Taiwan
6. Service Dominant Logic: Future of Value Co-creation(Business Model Association)
Holding date :
Presentation date : 2016.4.23
Waseda University, Tokyo, Japan
7. Service Globalization: Knowledge Transfer Process of Value Co-creation(Knowledge Co-creation Forum)
Holding date :
Presentation date : 2016.3.11
Japan Advanced Institute for Science and Technology

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Research Projects

No. Research subject Research item(Awarding organization, System name) Year
1. Theoretical Development and Applied Research on Service Marketing based on Japanese Customer Satisfaction Index
Grant-in-Aid for Scientific Research (B)
( Awarding organization: Japan Society for the Promotion of Science System name: Grants-in-Aid for Scientific Research )
2009 - 2011
2.
3. -