Graduate School of Business Administration,Department of Business Administration
UEHARA Wataru

Books and Other Publications

1. Japanese firms in emerging markets
Wataru Uehara (Contributor)
Douyukan 2018.7 (ISBN : 9784496053672)
2. Development of Emerging Economies and Megacities
Muramatsu, S, Y. Yamashita (Contributor)
University of Tokyo Press 2016.9 (ISBN : 9784130651547)
3. Marketing Challenges in a Turbulent Business Environment
Mark D. Groza, Charles B. Ragland (Contributor)
Springer International Publishing 2015.12 (ISBN : 9783319194271)
4. Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
Deeter-Schmelz, Dawn R (Contributor)
Springer International Publishing 2014.11 (ISBN : 9783319117966)
5. Marketing Dynamism & Sustainability: Things Change, Things Stay the Same
Leroy Robinson, Jr (Contributor)
Springer International Publishing 2014.11 (ISBN : 9783319109114)
6. 日本企業のマーケティング力
山下裕子, 福冨言, 福地宏之, 上原渉, 佐々木将人 (Contributor)
有斐閣 2012.12 (ISBN : 9784641163980)
7. 臨海副都心の過去・現在・未来
武蔵野大学政治経済研究所 (Contributor)
武蔵野大学出版会 2012.6 (ISBN : 9784903281216)
8. 地域活性化のマーケティング
古川一郎 (Contributor)
有斐閣 2011.12
9. 日本企業研究のフロンティア③
一橋大学日本企業研究センター (Contributor)
有斐閣 2007.3 (ISBN : 9784641162938)
10. Branding in China
山下裕子, 一橋大学BICプロジェクトチーム (Contributor)
東洋経済新報社 2006.3 (ISBN : 9784492555576)

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Papers

1. The use of marketing and financial metrics in Japanese firms (jointly worked) (Peer-reviewed)
Gen Fukutomi, Yuko Yamashita, Wataru Uehara, Hiroyuki Fukuchi
International Journal of Marketing & Distribution Vol.4,No.1,pp.1-14 2021.6
doi
2. Foreign food consumption as an extraordinary experience: A comparative study on the perceived value of Japanese and Thai consumers (jointly worked) (Peer-reviewed)
Wataru Uehara, Nuttapol Assarut
Tourism Vol.68,No.2,pp.120-129 2020.7
doi
3. Low-Risk Innovative Ideas with High Self-Confidence: Innovation Process Characteristics in ASEAN Countries (jointly worked) (Peer-reviewed)
Furue, N, Aziz, Y. A, Mori, K, Hermawan, A. A, Assarut, N, Uehara, W, Washida, Y
International Journal of Innovation and Technology Management Vol.17,No.2,pp.1-19 2020.7
doi
4. The Influence of Cultural Context on Value Co-Creation: A Cultural Models Approach (jointly worked)
Suzuki, S, T. Matsui, W. Uehara, Y. Fujikawa
Proceedings of the European Marketing Academy 2020.5
5. Polymorphic Marketing: Value Creation by ICT
Wataru Uehara
Japan Marketing Journal Vol.37,No.1,pp.5-21 2017.6
6. Dysfunction from Focusing on Overseas Business (jointly worked) (Peer-reviewed)
Fukutomi, G, Y. Yamashita, W. Uehara, H. Fukuchi, M. Sasaki
GSTF Journal on Business Review Vol.5,No.1,pp.28-37 2017.4
doi
7. MARKETING PLANNING AND SALES AUTONOMY AS A COMBINATION REMEDY FOR MARKETING MYOPATHY (Peer-reviewed)
Yuko Yamashita, Wataru Uehara, Masato Sasaki, Hiroyuki Fukuchi, Gen Fukutomi
Marketing Dynamism & Sustainability-Things Change, Things Stay the Same... pp.129 2015
8. DYNAMISM INSIDE THE MO BOX: THE CREDIBILITY OF MARKET INFORMATION AS A KEY FACTOR IN MARKET ORIENTATION (Peer-reviewed)
Yuko Yamashita, Wataru Uehara, Masato Sasaki, Gen Fukutomi, Hiroyuki Fukuchi, Tsuyoshi Numagami, Toshihiko Kato, Masaru Karube
PROCEEDINGS OF THE 2010 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE pp.21 2015
9. Managing foreign subsidiaries in emerging countries: Are they different from Western subsidiaries? (jointly worked) (Peer-reviewed)
Sasaki, M, Y. Yamashita, Y. Washida, W. Uehara, G. Fukutomi, H. Fukuchi
Proceedings of the 17th Academy of Marketing Science World Marketing Congress pp.240 2014.8
10. Do foreign creative industry products contribute to the promotion of products imported from the same country? Case of Japanese and Korean products in emerging economies (jointly worked) (Peer-reviewed)
Uehara, W, Y. Washida, T. Matsui
Proceedings of the 2014 Global Marketing Conference pp.1909-1912 2014.7
11. Japanese Firms in Emerging Asia: Their Capabilities, Organizations, and Challenges
Uehara, W
日本商業学会第64回全国研究大会報告論集 pp.33 2014.5
12. Exporting and Importing Creative Industry Products in Asian Markets: Exploring the Role of Cross-Border Gatekeepers (jointly worked) (Peer-reviewed)
Matsui, T, W. Uehara, Y. Washida
Proceedings of 2014 International Conference of Asian Marketing Association pp.18 2014.3
13. 営業組織の活性化要因:日本企業のマーケティング力調査から (共著)
佐々木将人, 上原渉, 福冨言, 山下裕子, 福地宏之
組織科学 Vol.47,No.2,pp.37-46 2013.12
14. 海外現地法人における戦略目標とマーケティング行動のずれ:概念枠組みの提示 (共著) (Peer-reviewed)
上原渉, 山下裕子, 鷲田祐一, 佐々木将人, 福地宏之, 福冨言
Japan Marketing Academy Conference Proceedings Vol.2,pp.100-108 2013.11
15. Dispersion of Marketing Functions of Japanese Firms: Influence, Capability, and Business Performance (jointly worked)
Uehara, W, Y. Yamashita, H. Fukuchi, M. Sasaki, G. Fukutomi
The 15th Asia-Pacific Researchers in Organisation studies Conference Proceedings pp.120 2013.2
16. DYNAMISM INSIDE THE MO BOX: THE CREDIBILITY OF MARKET INFORMATION AS A KEY FACTOR IN MARKET ORIENTATION (jointly worked)
YUKO YAMASHITA, WATARU UEHARA, GEN FUKUTOMI, MASATO SASAKI, HIROYUKI FUKUCHI
Hitotsubashi journal of commerce and management Vol.46,No.1,pp.65-79 2012.10
Link
17. Dilemma of Responsiveness: How can we bring strategy planning back into the market-oriented organization (jointly worked) (Peer-reviewed)
Yamashita, Y, W. Uehara, M. Sasaki, H. Fukuchi, G. Fukutomi
Proceedings of the 2012 Global Marketing Conference 2012.7
18. Are STP and MM Profitable? A Long-hidden Evidence of Marketing Planning and Performance (jointly worked) (Peer-reviewed)
Yamashita, Y, W. Uehara, M. Sasaki, H. Fukuchi, G. Fukutomi
Book of Abstracts 19th Recent Advances in Retailing & Services Science Conference pp.222 2012.7
19. Functional Influence and Marketing Process: How can firms develop capable and influential marketing department? (jointly worked) (Peer-reviewed)
Fukuchi, H, Y. Yamashita, W. Uehara, M. Sasaki, G. Fukutomi
2012 Global Marketing Conference Proceedings 2012.7
20. Problems on localized advertising: a note on advertising quality
上原渉
武蔵野大学政治経済学研究 No.3,pp.23-37 2011.3
21. Brand image is passively formed: experimental study of the effect of perceived evaluation of others (Peer-reviewed)
上原渉
一橋商学論叢 Vol.5,No.2,pp.25-37 2010.11
22. Vertical Strategic Information Flow and Market Orientation (Peer-reviewed)
Numagami, Tsuyoshi, Masaru Karube:Toshihiko Kato, Yuko Yamashita, Wataru Uehara, Masato Sasaki, Gen Fukutomi, Hiroyuki Fukuchi, Hiroshi Watanabe, Yoshinori Murakami
the 2010 Academy of Management Annual Meeting 2010.8
23. Functions and Dysfunctions of Lateral and Diagonal Networks in Advancing Market Orientation: A Preliminary Step toward Bridging the Gap between Market Orientation Research and Intra-organizational Network Research (Peer-reviewed)
Numagami, Tsuyoshi, Masaru Karube, Toshihiko Kato, Yuko Yamashita, Wataru Uehara, Masato Sasaki, Gen Fukutomi, Hiroyuki Fukuchi, Hiroshi Watanabe, Yoshinori Murakami
the 2010 European Group for Organizational Studies 2010.7
24. Consumption experience of consumers and product localization: cases of Japanese food companies in China
上原渉
武蔵野大学政治経済学部紀要 No.2,pp.29-38 2010.3
25. International Market Segmentation using Brand Evaluation Data
上原渉
一橋研究 Vol.32,No.3,pp.1-14 2007.10
Link
26. A note on formation process of brand preference: using Asian automobile brand data (jointly worked) (Peer-reviewed)
古川一郎, 上原渉, 金春姫
マーケティング・サイエンス Vol.14,No.2,pp.55-72 2006.12
27. Learning pattern of brand knowledge in Asia (jointly worked)
古川一郎, 上原渉
一橋商学論叢 Vol.1,No.2,pp.9-24 2006.11
28. 共感を考慮した認知・選好モデル:ブランドの構成要素間の関連性の検討 (共著)
古川一郎, 金春姫, 上原渉
一橋論叢 Vol.131,No.5,pp.27-44 2004.5
Link

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Presentations

No. Name of subject/Conference Name Year Site
1. Vaccination and Tourist Xenophobia(Japan Institute of Marketing Science 109th Conference)
Holding date :
Presentation date : 2021.6.12
Online
2. Foreign Food Consumption as an Extraordinary Experience: A Comparative Study on the Perceived Value of Japanese and Thai Consumers(International Tourism Conference Dubrovnik)
Holding date :
Presentation date : 2019.11.6
ドブロブニク、クロアチア
3. Foreign Food Consumption as an Extraordinary Experience(Japan Institute of Marketing Science)
Holding date :
Presentation date : 2019.6.8
Fukuoka University
4. Polymorphic Marketing(Japan Marketing Academy Joint Conference of Research Projects)
Holding date :
Presentation date : 2019.3.16
Aoyama Gakuin University, Tokyo
5. Issues on foreign subsidiaries of Japanese firms: An exploratory research in Thailand(Marketing Conference 2018)
Holding date :
Presentation date : 2018.10.14
Tokyo
6. Metrics-driven Climate and Metrics-based Marketing Control Process(Association of Marketing Theory and Practice Annual Meeting 2018)
Holding date :
Presentation date : 2018.3.15
ポンテ・ベドラ、アメリカ
7. Marketing and Financial Metrics in Sales Management(17th International Marketing Trends Conference)
Holding date :
Presentation date : 2018.1.18
パリ、フランス
8. Dysfunction from Focusing on Overseas Business(5th Annual International Conference on Enterprise Marketing and Globalization)
Holding date :
Presentation date : 2016.12.12
Singapore
9. 新興国におけるマーケティング戦略と現地法人の管理(日本商業学会関東部会10月研究会)
Holding date :
Presentation date : 2016.10.23
中央大学、東京
10. Developing Hospitality Employees: A Case Study of Hoshino Resort in Japan(The 2016 Annual Conference of the Emerging Markets Conference)
Holding date :
Presentation date : 2016.1.6
Bangkok, Thailand
11. 市場志向性とマーケティング情報への信頼(日本マーケティング・サイエンス学会 第88回研究大会)
Holding date :
Presentation date : 2010.11.27
電通ホール
12. Dynamism Inside the MO Box: The credibility of marketing information as a key factor in market orientation(the 2010 Academy of Marketing Science Annual Conference)
Holding date :
Presentation date : 2010.5.26
Portland, Oregon
13. 市場志向性の要素間関係とマーケティング情報への信頼(日本商業学会関東部会)
Holding date :
Presentation date : 2009.11.14
早稲田大学
14. ブランド・イメージの可塑性と製品ライフサイクル(日本マーケティング・サイエンス学会 第85回研究大会)
Holding date :
Presentation date : 2009.6.20
京都工芸繊維大学
15. The Loss of Brand Image Plasticity and the Maturity of the Market(The Mitsubishi UFJ Foundation International Conference)
Holding date :
Presentation date : 2008.8.26
東レ総合研修センター
16. The Loss of BGrand Image Plasticity and the Maturity of the Market(The Mitsubishi UFJ Foundation International Conference)
Holding date :
Presentation date : 2008.8.26
東レ総合研修センター
17. 国際広告標準化尺度の再検討:ブランド評価データによる都市の類似性(日本商業学会全国大会ワークショップ)
Holding date :
Presentation date : 2007.5.25
神戸大学
18. グローバルなブランド・マネジメントに関する研究(日本マーケティング・サイエンス学会 第77回研究大会)
Holding date :
Presentation date : 2005.6.11
東北大学
19. CSRをどうアピールするか:コミュニティ・サイトによるブランド価値の向上(日本マーケティング・サイエンス学会 第75回研究大会)
Holding date :
Presentation date : 2004.6.11
福岡大学
20. Asian Branding:共感を考慮した認知・選好モデルによる分析(日本マーケティングサイエンス学会 第74回研究大会)
Holding date :
Presentation date : 2003.11.28
電通ホール

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Awards

No. Award name Year
1. Marketing Trends Awards 2018.1
2. Taylor and Francis Best Conference Paper Award 2014.7

Research Projects

No. Research subject Research item(Awarding organization, System name) Year
1. アジア新興国の現地法人におけるマーケティング組織の構築
基盤研究(C)
( Awarding organization: 日本学術振興会 System name: 科学研究費助成事業 )
2019.4 - 2023.3
2. アジア新興国の現地法人におけるマーケティング組織の構築
基盤研究(C)
( Awarding organization: 日本学術振興会 System name: 科学研究費助成事業 )
2019.4 - 2022.3
3. Comparative study of authenticity of foreign cuisine

( Awarding organization: Lotte Foundation System name: 奨励研究助成 )
2016.4 - 2018.3
4. マーケティング機能の分散と調整に関する研究
Link
若手研究(B)
( Awarding organization: 日本学術振興会 System name: 科学研究費助成事業 )
2015.4 - 2018.3
5. Influence of marketing department of Japanese firms
2008.4 -