Graduate School of Business Administration,Department of Business Administration
UEHARA Wataru
  • Curriculum Vitae
  • Research Results
  • Educational and Social Activities

日本語

Books

1.Japanese firms in emerging markets(Allotment Writing)
Brand building in emerging markets Douyukan pp.1-27 2018
ISBN 9784496053672
2.Development of Emerging Economies and Megacities(Allotment Writing)
University of Tokyo Press 2016
ISBN 978-4130651547
3.Marketing Challenges in a Turbulent Business Environment(Allotment Writing)
Springer International Publishing 2015
ISBN 9783319194271
4.Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference(Allotment Writing)
Springer International Publishing 2014
ISBN 9783319117966
5.Marketing Dynamism & Sustainability: Things Change, Things Stay the Same(Allotment Writing)
Springer International Publishing 2014
ISBN 978-3319109114
6.Branding in China(Allotment Writing)
pp.141-170 2006
ISBN 978-4492555576

Paper

1.The use of marketing and financial metrics in Japanese firms(jointly worked)
International Journal of Marketing & Distribution Vol.4,No.1,pp.1-14 2021 Academic journal
ISSN 2432-7182doi
2.Low-Risk Innovative Ideas with High Self-Confidence: Innovation Process Characteristics in ASEAN Countries(jointly worked)
International Journal of Innovation and Technology Management Vol.17,No.2,pp.1-19 2020 Academic journal
ISSN 02198770doi
3.Foreign food consumption as an extraordinary experience: A comparative study on the perceived value of Japanese and Thai consumers(jointly worked)
Tourism Vol.68,No.2,pp.120-129 2020 Academic journal
ISSN 13327461doi
4.The Influence of Cultural Context on Value Co-Creation: A Cultural Models Approach(jointly worked)
Proceedings of the European Marketing Academy 2020 International conference proceedings
ISSN 10273395
5.Polymorphic Marketing: Value Creation by ICT
Japan Marketing Journal Vol.37,No.1,pp.5-21 2017 Academic journal
ISBN 03897265
6.Dysfunction from Focusing on Overseas Business(jointly worked)
GSTF Journal on Business Review Vol.5,No.1,pp.28-37 2017 Academic journal
ISSN 2010-4804doi
7.Managing foreign subsidiaries in emerging countries: Are they different from Western subsidiaries?(jointly worked)
Proceedings of the 17th Academy of Marketing Science World Marketing Congress pp.240 2014 International conference proceedings
ISSN 2363-6173
8.Do foreign creative industry products contribute to the promotion of products imported from the same country? Case of Japanese and Korean products in emerging economies(jointly worked)
Proceedings of the 2014 Global Marketing Conference pp.1909-1912 2014 International conference proceedings
ISSN 1976-8699
9.Japanese Firms in Emerging Asia: Their Capabilities, Organizations, and Challenges
日本商業学会第64回全国研究大会報告論集 pp.33 2014 International conference proceedings
10.Exporting and Importing Creative Industry Products in Asian Markets: Exploring the Role of Cross-Border Gatekeepers(jointly worked)
Proceedings of 2014 International Conference of Asian Marketing Association pp.18 2014 International conference proceedings
11.Dispersion of Marketing Functions of Japanese Firms: Influence, Capability, and Business Performance(jointly worked)
The 15th Asia-Pacific Researchers in Organisation studies Conference Proceedings pp.120 2013 International conference proceedings
12.DYNAMISM INSIDE THE MO BOX: THE CREDIBILITY OF MARKET INFORMATION AS A KEY FACTOR IN MARKET ORIENTATION(jointly worked)
Hitotsubashi journal of commerce and management Vol.46,No.1,pp.65-79 2012 Bulletin of university, institute, etc.
ISSN 0018-2796HERMES-IRCiNii
13.Functional Influence and Marketing Process: How can firms develop capable and influential marketing department?(jointly worked)
2012 Global Marketing Conference Proceedings 2012 International conference proceedings
14.Are STP and MM Profitable? A Long-hidden Evidence of Marketing Planning and Performance(jointly worked)
Book of Abstracts 19th Recent Advances in Retailing & Services Science Conference pp.222 2012 International conference proceedings
ISBN 978-90-6814-186-3
15.Dilemma of Responsiveness: How can we bring strategy planning back into the market-oriented organization(jointly worked)
Proceedings of the 2012 Global Marketing Conference 2012 International conference proceedings
ISSN 1976-8699
16.Marketing planning and sales autonomy as a combination remedy for marketing myopathy(jointly worked)
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same; Proceedings of the 2012 Academy of Marketing Sciencs Annual Conference pp.129 2012 International conference proceedings
ISBN 978-3-319-10911-4
17.Problems on localized advertising: a note on advertising quality
No.3,pp.23-37 2011 Bulletin of university, institute, etc.
ISSN 1883-4035CiNii
18.Brand image is passively formed: experimental study of the effect of perceived evaluation of others
Vol.5,No.2,pp.25-37 2010 Bulletin of university, institute, etc.
ISSN 1881-1434CiNii
19.Vertical Strategic Information Flow and Market Orientation(jointly worked)
the 2010 Academy of Management Annual Meeting 2010 International conference proceedings
CiNii
20.Functions and Dysfunctions of Lateral and Diagonal Networks in Advancing Market Orientation: A Preliminary Step toward Bridging the Gap between Market Orientation Research and Intra-organizational Network Research(jointly worked)
the 2010 European Group for Organizational Studies 2010 International conference proceedings
21.Consumption experience of consumers and product localization: cases of Japanese food companies in China
No.2,pp.29-38 2010 Bulletin of university, institute, etc.
ISSN 1883-4035CiNii
22.International Market Segmentation using Brand Evaluation Data
Vol.32,No.3,pp.1-14 2007 Bulletin of university, institute, etc.
ISSN 0286861XHERMES-IRCiNii
23.A note on formation process of brand preference: using Asian automobile brand data(jointly worked)
Vol.14,No.2,pp.55-72 2006 Academic journal
ISSN 2187-4220
24.Learning pattern of brand knowledge in Asia(jointly worked)
Vol.1,No.2,pp.9-24 2006 Bulletin of university, institute, etc.
ISBN 4-561-57066-7CiNii

Oral Presentation

NOName of subject/Conference NameYearSite
1.Vaccination and Tourist Xenophobia(Japan Institute of Marketing Science 109th Conference)
2021.06Online
2.Foreign Food Consumption as an Extraordinary Experience: A Comparative Study on the Perceived Value of Japanese and Thai Consumers(International Tourism Conference Dubrovnik)
2019.11Dubrovnik, Croatia
3.Foreign Food Consumption as an Extraordinary Experience(Japan Institute of Marketing Science)
2019.06Fukuoka University
4.Polymorphic Marketing(Japan Marketing Academy Joint Conference of Research Projects)
2019.03Aoyama Gakuin University, Tokyo
5.Issues on foreign subsidiaries of Japanese firms: An exploratory research in Thailand (Marketing Conference 2018)
2018.10Tokyo
6.Metrics-driven Climate and Metrics-based Marketing Control Process(Association of Marketing Theory and Practice Annual Meeting 2018)
2018.03Ponte Vedra, FL, US
7.Marketing and Financial Metrics in Sales Management(17th International Marketing Trends Conference)
2018.01Paris, France
8.Dysfunction from Focusing on Overseas Business(5th Annual International Conference on Enterprise Marketing and Globalization)
2016.12Singapore
9.Developing Hospitality Employees: A Case Study of Hoshino Resort in Japan(The 2016 Annual Conference of the Emerging Markets Conference)
2016.01Bangkok, Thailand
10.The Loss of BGrand Image Plasticity and the Maturity of the Market(The Mitsubishi UFJ Foundation International Conference)
2008.08Toray Human Resources Development Center

Scientific Research Funds Results

NOResearch subjectResearch itemYear
1.
Link
Young Scientists (B)2015-
2.
Scientific Research (C)2019-2021
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