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- UEHARA Wataru
- Graduate School of Business Administration,Department of Business Administration
- UEHARA Wataru
- Curriculum Vitae
- Research Work
Books and Other Publications
| 1. | 1からのデータ分析 = The 1st step to data analysis
古川, 一郎, 上原, 渉 (Edit) 碩学舎,中央経済グループパブリッシング (発売) 2022.9 (ISBN : 9784502436413) |
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| 2. | Japanese firms in emerging markets
Wataru Uehara (Contributor) Douyukan 2018.7 (ISBN : 9784496053672) |
| 3. | Development of Emerging Economies and Megacities
Muramatsu, S, Y. Yamashita (Contributor) University of Tokyo Press 2016.9 (ISBN : 9784130651547) |
| 4. | Marketing Challenges in a Turbulent Business Environment
Mark D. Groza, Charles B. Ragland (Contributor) Springer International Publishing 2015.12 (ISBN : 9783319194271) |
| 5. | Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
Deeter-Schmelz, Dawn R (Contributor) Springer International Publishing 2014.11 (ISBN : 9783319117966) |
| 6. | Marketing Dynamism & Sustainability: Things Change, Things Stay the Same
Leroy Robinson, Jr (Contributor) Springer International Publishing 2014.11 (ISBN : 9783319109114) |
| 7. | 日本企業のマーケティング力
山下裕子, 福冨言, 福地宏之, 上原渉, 佐々木将人 (Contributor) 有斐閣 2012.12 (ISBN : 9784641163980) |
| 8. | 臨海副都心の過去・現在・未来
武蔵野大学政治経済研究所 (Contributor) 武蔵野大学出版会 2012.6 (ISBN : 9784903281216) |
| 9. | 地域活性化のマーケティング
古川一郎 (Contributor) 有斐閣 2011.12 |
| 10. | 日本企業研究のフロンティア③
一橋大学日本企業研究センター (Contributor) 有斐閣 2007.3 (ISBN : 9784641162938) |
| 11. | Branding in China
山下裕子, 一橋大学BICプロジェクトチーム (Contributor) 東洋経済新報社 2006.3 (ISBN : 9784492555576) |
Papers
| 1. | Tourist Xenophobia and Residents' Perspective in the VUCA Era: The Case of Japan During the COVID-19 Pandemic
Wataru Uehara, Hiromi Kamata Tourism in a VUCA World: Managing the Future of Tourism pp.105-118 2024.7 
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| 2. | Toward Expansion of Repeat Visitors to Japan
Hiromi Kamata, Wataru Uehara Transportation and Economy Vol.82,No.12,pp.48-54 2022.12 |
| 3. | Residents' attitude towards tourism during the COVID-19 pandemic
鎌田裕美, 上原渉 Hitotsubashi Business Review Vol.70,No.2,pp.62-77 2022.9 |
| 4. | Crisis Management of Hotel Operators in Japan
上原渉, 鎌田裕美, 福地宏之 Hitotsubashi Business Review Vol.70,No.2,pp.34-47 2022.9 |
| 5. | COVID-19 policies and hoteliers' responses in Japan (Peer-reviewed) Hiroyuki Fukuchi, Wataru Uehara, Hiromi Kamata, Geer He Annals of Tourism Research Empirical Insights Vol.3,No.2,pp.100067 2022.8
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| 6. | The use of marketing and financial metrics in Japanese firms (jointly worked) (Peer-reviewed) Gen Fukutomi, Yuko Yamashita, Wataru Uehara, Hiroyuki Fukuchi International Journal of Marketing & Distribution Vol.4,No.1,pp.1-14 2021.6
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| 7. | Foreign food consumption as an extraordinary experience: A comparative study on the perceived value of Japanese and Thai consumers (jointly worked) (Peer-reviewed) Wataru Uehara, Nuttapol Assarut Tourism Vol.68,No.2,pp.120-129 2020.7
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| 8. | Low-Risk Innovative Ideas with High Self-Confidence: Innovation Process Characteristics in ASEAN Countries (jointly worked) (Peer-reviewed) Furue, N, Aziz, Y. A, Mori, K, Hermawan, A. A, Assarut, N, Uehara, W, Washida, Y International Journal of Innovation and Technology Management Vol.17,No.2,pp.1-19 2020.7
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| 9. | The Influence of Cultural Context on Value Co-Creation: A Cultural Models Approach (jointly worked) (Peer-reviewed) Suzuki, S, T. Matsui, W. Uehara, Y. Fujikawa Proceedings of the European Marketing Academy 2020.5 |
| 10. | Polymorphic Marketing: Value Creation by ICT
Wataru Uehara Japan Marketing Journal Vol.37,No.1,pp.5-21 2017.6
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| 11. | Dysfunction from Focusing on Overseas Business (jointly worked) (Peer-reviewed) Fukutomi, G, Y. Yamashita, W. Uehara, H. Fukuchi, M. Sasaki GSTF Journal on Business Review Vol.5,No.1,pp.28-37 2017.4
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| 12. | Managing Foreign Subsidiaries in Emerging Countries: Are They Different from Western Subsidiaries?
Masato Sasaki, Yuko Yamashita, Yuichi Washida, Wataru Uehara, Gen Fukutomi, Hiroyuki Fukuchi Developments in Marketing Science: Proceedings of the Academy of Marketing Science pp.309-310 2016
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| 13. | Marketing Planning and Sales Autonomy as a Combination Remedy for Marketing Myopathy
Yuko Yamashita, Wataru Uehara, Masato Sasaki, Hiroyuki Fukuchi, Gen Fukutomi Developments in Marketing Science: Proceedings of the Academy of Marketing Science pp.129- 2015
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| 14. | MARKETING PLANNING AND SALES AUTONOMY AS A COMBINATION REMEDY FOR MARKETING MYOPATHY (Peer-reviewed) Yuko Yamashita, Wataru Uehara, Masato Sasaki, Hiroyuki Fukuchi, Gen Fukutomi Marketing Dynamism & Sustainability-Things Change, Things Stay the Same... pp.129 2015 |
| 15. | DYNAMISM INSIDE THE MO BOX: THE CREDIBILITY OF MARKET INFORMATION AS A KEY FACTOR IN MARKET ORIENTATION (Peer-reviewed) Yuko Yamashita, Wataru Uehara, Masato Sasaki, Gen Fukutomi, Hiroyuki Fukuchi, Tsuyoshi Numagami, Toshihiko Kato, Masaru Karube PROCEEDINGS OF THE 2010 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE pp.21 2015 |
| 16. | Managing foreign subsidiaries in emerging countries: Are they different from Western subsidiaries? (jointly worked) (Peer-reviewed) Sasaki, M, Y. Yamashita, Y. Washida, W. Uehara, G. Fukutomi, H. Fukuchi Proceedings of the 17th Academy of Marketing Science World Marketing Congress pp.240 2014.8 |
| 17. | Do foreign creative industry products contribute to the promotion of products imported from the same country? Case of Japanese and Korean products in emerging economies (jointly worked) (Peer-reviewed) Uehara, W, Y. Washida, T. Matsui Proceedings of the 2014 Global Marketing Conference pp.1909-1912 2014.7 |
| 18. | Japanese Firms in Emerging Asia: Their Capabilities, Organizations, and Challenges
Uehara, W 日本商業学会第64回全国研究大会報告論集 pp.33 2014.5 |
| 19. | Exporting and Importing Creative Industry Products in Asian Markets: Exploring the Role of Cross-Border Gatekeepers (jointly worked) (Peer-reviewed) Matsui, T, W. Uehara, Y. Washida Proceedings of 2014 International Conference of Asian Marketing Association pp.18 2014.3 |
| 20. | 営業組織の活性化要因：日本企業のマーケティング力調査から （共著）
佐々木将人, 上原渉, 福冨言, 山下裕子, 福地宏之 組織科学 Vol.47,No.2,pp.37-46 2013.12 |
| 21. | 海外現地法人における戦略目標とマーケティング行動のずれ：概念枠組みの提示 （共著） (Peer-reviewed) 上原渉, 山下裕子, 鷲田祐一, 佐々木将人, 福地宏之, 福冨言 Japan Marketing Academy Conference Proceedings Vol.2,pp.100-108 2013.11 |
| 22. | Dispersion of Marketing Functions of Japanese Firms: Influence, Capability, and Business Performance (jointly worked)
Uehara, W, Y. Yamashita, H. Fukuchi, M. Sasaki, G. Fukutomi The 15th Asia-Pacific Researchers in Organisation studies Conference Proceedings pp.120 2013.2 |
| 23. | DYNAMISM INSIDE THE MO BOX: THE CREDIBILITY OF MARKET INFORMATION AS A KEY FACTOR IN MARKET ORIENTATION (jointly worked)
YUKO YAMASHITA, WATARU UEHARA, GEN FUKUTOMI, MASATO SASAKI, HIROYUKI FUKUCHI Hitotsubashi journal of commerce and management Vol.46,No.1,pp.65-79 2012.10
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| 24. | Dilemma of Responsiveness: How can we bring strategy planning back into the market-oriented organization (jointly worked) (Peer-reviewed) Yamashita, Y, W. Uehara, M. Sasaki, H. Fukuchi, G. Fukutomi Proceedings of the 2012 Global Marketing Conference 2012.7 |
| 25. | Are STP and MM Profitable? A Long-hidden Evidence of Marketing Planning and Performance (jointly worked) (Peer-reviewed) Yamashita, Y, W. Uehara, M. Sasaki, H. Fukuchi, G. Fukutomi Book of Abstracts 19th Recent Advances in Retailing & Services Science Conference pp.222 2012.7 |
| 26. | Functional Influence and Marketing Process: How can firms develop capable and influential marketing department? (jointly worked) (Peer-reviewed) Fukuchi, H, Y. Yamashita, W. Uehara, M. Sasaki, G. Fukutomi 2012 Global Marketing Conference Proceedings 2012.7 |
| 27. | Problems on localized advertising: a note on advertising quality
上原渉 The annual bulletin of Musashino University, Faculty of Political Science and Economics No.3,pp.23-37 2011.3 |
| 28. | Brand image is passively formed: experimental study of the effect of perceived evaluation of others (Peer-reviewed) 上原渉 Hitotsubashi review of commerce and management Vol.5,No.2,pp.25-37 2010.11 |
| 29. | Vertical Strategic Information Flow and Market Orientation (Peer-reviewed) Numagami, Tsuyoshi, Masaru Karube:Toshihiko Kato, Yuko Yamashita, Wataru Uehara, Masato Sasaki, Gen Fukutomi, Hiroyuki Fukuchi, Hiroshi Watanabe, Yoshinori Murakami the 2010 Academy of Management Annual Meeting Vol.46,No.1,pp.17-40 2010.8
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| 30. | Functions and Dysfunctions of Lateral and Diagonal Networks in Advancing Market Orientation: A Preliminary Step toward Bridging the Gap between Market Orientation Research and Intra-organizational Network Research (Peer-reviewed) Numagami, Tsuyoshi, Masaru Karube, Toshihiko Kato, Yuko Yamashita, Wataru Uehara, Masato Sasaki, Gen Fukutomi, Hiroyuki Fukuchi, Hiroshi Watanabe, Yoshinori Murakami the 2010 European Group for Organizational Studies 2010.7 |
| 31. | Consumption experience of consumers and product localization: cases of Japanese food companies in China
上原渉 The annual bulletin of Musashino University, Faculty of Political Science and Economics No.2,pp.29-38 2010.3 |
| 32. | International Market Segmentation using Brand Evaluation Data
Uehara Wataru Hitotsubashi journal of social sciences Vol.32,No.3,pp.1-14 2007.10
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| 33. | A note on formation process of brand preference: using Asian automobile brand data (jointly worked) (Peer-reviewed) 古川一郎, 上原渉, 金春姫 Journal of marketing science Vol.14,No.2,pp.55-72 2006.12
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| 34. | Learning pattern of brand knowledge in Asia (jointly worked)
古川一郎, 上原渉 Hitotsubashi review of commerce and management Vol.1,No.2,pp.9-24 2006.11 |
| 35. | 共感を考慮した認知・選好モデル：ブランドの構成要素間の関連性の検討 （共著）
古川一郎, 金春姫, 上原渉 一橋論叢 Vol.131,No.5,pp.27-44 2004.5
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Misc.
| 1. | Châteraisé - A Business Model from Japan’s Suburb Hitting Overseas Sweet Spots
Wataru Uehara, Tuyen NGUYEN Nikkei BizRuptors 2023.8 |
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| 2. | 視点争点 Z世代理解で新時代の会社変革へ
上原渉 週刊エコノミスト pp.40-41 2023.3 |
| 3. | MINISO - A Global Retail Brand from Japan?
Wataru Uehara, Mishell ALBORES Nikkei BizRuptors 2023.3 |
| 4. | A turning point in the overseas expansion of Japanese culture
Wataru Uehara Weekly Economist pp.40-41 2023.2 |
| 5. | Don Don Donki: Expanding Business Through Joint Venture
Wataru Uehara, Nop MEECHUKHUN Nikkei BizRuptors 2023.1 |
| 6. | Roles of Expatriates after Covid-19
Wataru Uehara Weekly Economist pp.40-41 2023.1 |
| 7. | Differentiation through Servitization
Wataru Uehara Weekly Economist pp.44-45 2022.11 |
| 8. | Market Orientation to Enhance Marketing Capabilities
上原渉 Weekly Economist pp.70-71 2022.10 |
| 9. | 問われる「情報収集」の在り方：日本企業は「売るための組織」に変われるか
上原渉 ArayZ Vol.129,pp.17 2022.9 |
| 10. | Professor's Choice『ワークマン式「しない」経営』
上原渉 マーケティングホライズン Vol.751,pp.29 2021.3 |
| 11. | 企業主導の単線型マーケティングの終焉
上原渉 マーケティングホライズン Vol.744,pp.21-23 2020.8 |
| 12. | Professor's Choice『インドネシアはポスト・チャイナとなるのか』
上原渉 マーケティングホライズン Vol.719,pp.31 2018.6 |
| 13. | Shikakeology
上原渉 Japan Marketing Journal Vol.37,No.4,pp.132-134 2018
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Presentations
| No. | Name of subject/Conference Name | Year | Site |
|---|---|---|---|
| 1. | Tourists' revisit intention and novelty seeking(日本マーケティングサイエンス学会第114回研究大会) |
Holding date :
2023.12.2
- 2023.12.3 Presentation date : 2023.12.2 |
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| 2. | Evaluation of management actions of hospitality firms during the COVID-19 pandemic: Employees' perspectives(日本商業学会第73回全国研究大会) |
Holding date :
2023.5.27
- 2023.5.28 Presentation date : 2023.5.28 |
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| 3. | 旅行先への顧客エンゲージメントとノベルティ・シーキング(日本マーケティング学会リサーチプロジェクト合同研究会) |
Holding date :
2022.3.19 Presentation date : 2022.3.19 |
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| 4. | Vaccination and Tourist Xenophobia(Japan Institute of Marketing Science 109th Conference) |
Holding date :
Presentation date : 2021.6.12 |
Online |
| 5. | Foreign Food Consumption as an Extraordinary Experience: A Comparative Study on the Perceived Value of Japanese and Thai Consumers(International Tourism Conference Dubrovnik) |
Holding date :
Presentation date : 2019.11.6 |
ドブロブニク、クロアチア |
| 6. | Foreign Food Consumption as an Extraordinary Experience(Japan Institute of Marketing Science) |
Holding date :
Presentation date : 2019.6.8 |
Fukuoka University |
| 7. | Polymorphic Marketing(Japan Marketing Academy Joint Conference of Research Projects) |
Holding date :
Presentation date : 2019.3.16 |
Aoyama Gakuin University, Tokyo |
| 8. | Issues on foreign subsidiaries of Japanese firms: An exploratory research in Thailand(Marketing Conference 2018) |
Holding date :
Presentation date : 2018.10.14 |
Tokyo |
| 9. | Metrics-driven Climate and Metrics-based Marketing Control Process(Association of Marketing Theory and Practice Annual Meeting 2018) |
Holding date :
Presentation date : 2018.3.15 |
ポンテ・ベドラ、アメリカ |
| 10. | Marketing and Financial Metrics in Sales Management(17th International Marketing Trends Conference) |
Holding date :
Presentation date : 2018.1.18 |
パリ、フランス |
| 11. | Dysfunction from Focusing on Overseas Business(5th Annual International Conference on Enterprise Marketing and Globalization) |
Holding date :
Presentation date : 2016.12.12 |
Singapore |
| 12. | 新興国におけるマーケティング戦略と現地法人の管理(日本商業学会関東部会10月研究会) |
Holding date :
Presentation date : 2016.10.23 |
中央大学、東京 |
| 13. | Developing Hospitality Employees: A Case Study of Hoshino Resort in Japan(The 2016 Annual Conference of the Emerging Markets Conference) |
Holding date :
Presentation date : 2016.1.6 |
Bangkok, Thailand |
| 14. | 「クールジャパン」戦略と「韓流」戦略の他産業への波及効果比較(日本マーケティング学会マーケティングカンファレンス2014) |
Holding date :
Presentation date : 2014.11.23 |
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| 15. | 海外現地法人における戦略目標とマーケティング行動のズレ(日本マーケティング学会マーケティングカンファレンス2013) |
Holding date :
Presentation date : 2013.11.10 |
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| 16. | Dispersion of Marketing Functions of Japanese Firms: Influece, Capablity, and Business Performance(15th APROS Conference) |
Holding date :
2013.2.14
- 2013.2.17 Presentation date : 2013.2.15 |
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| 17. | 市場志向性とマーケティング情報への信頼(日本マーケティング・サイエンス学会 第88回研究大会) |
Holding date :
Presentation date : 2010.11.27 |
電通ホール |
| 18. | Dynamism Inside the MO Box: The credibility of marketing information as a key factor in market orientation(the 2010 Academy of Marketing Science Annual Conference) |
Holding date :
Presentation date : 2010.5.26 |
Portland, Oregon |
| 19. | 市場志向性の要素間関係とマーケティング情報への信頼(日本商業学会関東部会) |
Holding date :
Presentation date : 2009.11.14 |
早稲田大学 |
| 20. | ブランド・イメージの可塑性と製品ライフサイクル(日本マーケティング・サイエンス学会 第85回研究大会) |
Holding date :
Presentation date : 2009.6.20 |
京都工芸繊維大学 |
| 21. | The Loss of Brand Image Plasticity and the Maturity of the Market(The Mitsubishi UFJ Foundation International Conference) |
Holding date :
Presentation date : 2008.8.26 |
東レ総合研修センター |
| 22. | 国際広告標準化尺度の再検討：ブランド評価データによる都市の類似性(日本商業学会全国大会ワークショップ) |
Holding date :
Presentation date : 2007.5.25 |
神戸大学 |
| 23. | グローバルなブランド・マネジメントに関する研究(日本マーケティング・サイエンス学会 第77回研究大会) |
Holding date :
Presentation date : 2005.6.11 |
東北大学 |
| 24. | CSRをどうアピールするか：コミュニティ・サイトによるブランド価値の向上(日本マーケティング・サイエンス学会 第75回研究大会) |
Holding date :
Presentation date : 2004.6.11 |
福岡大学 |
| 25. | Asian Branding：共感を考慮した認知・選好モデルによる分析(日本マーケティングサイエンス学会 第74回研究大会) |
Holding date :
Presentation date : 2003.11.28 |
電通ホール |
Awards
| No. | Award name | Year |
|---|---|---|
| 1. | Marketing Trends Awards | 2018.1 |
| 2. | Taylor and Francis Best Conference Paper Award | 2014.7 |
Research Projects
| No. | Research subject | Research item(Awarding organization, System name) | Year |
|---|---|---|---|
| 1. | アジア新興国の現地法人におけるマーケティング組織の構築
|
基盤研究(C)
( Awarding organization: 日本学術振興会 System name: 科学研究費助成事業 ) |
2019.4 - 2023.3 |
| 2. | Comparative study of authenticity of foreign cuisine
|
( Awarding organization: Lotte Foundation System name: 奨励研究助成 ) |
2016.4 - 2018.3 |
| 3. | マーケティング機能の分散と調整に関する研究
|
若手研究(B)
( Awarding organization: 日本学術振興会 System name: 科学研究費助成事業 ) |
2015.4 - 2018.3 |
| 4. | Research on the Marketing Capabilities of the Japanese Firmes
|
Grant-in-Aid for Scientific Research (B)
( Awarding organization: Japan Society for the Promotion of Science System name: Grants-in-Aid for Scientific Research ) |
2014.4 - 2018.3 |
| 5. | Empirical Research on Global Marketing of Creative Industries: The Role of Cross-Cultural Gatekeepers
|
Grant-in-Aid for Scientific Research (B)
( Awarding organization: Japan Society for the Promotion of Science System name: Grants-in-Aid for Scientific Research ) |
2013.4 - 2018.3 |
| 6. | Constructing Organizational Database of Japanese Firms from Questionnaire Survey
|
Grant-in-Aid for Scientific Research (A)
( Awarding organization: Japan Society for the Promotion of Science System name: Grants-in-Aid for Scientific Research Grant-in-Aid for Scientific Research (A) ) |
2013.4 - 2018.3 |
| 7. | Empirical Studies of Exporting Japan's Design Business to Emerging Countries
|
Grant-in-Aid for Scientific Research (B)
( Awarding organization: Japan Society for the Promotion of Science System name: Grants-in-Aid for Scientific Research ) |
2012.4 - 2015.3 |
| 8. | Influence of marketing department of Japanese firms
|
2008.4 - |
