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- Hitotsubashi Institute for Advanced Study
- AOKI Tetsuya
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- Research Work
Papers
| 1. | How Fair Rewards Motivate Customers to Engage On-line (Peer-reviewed) Tetsuya, Aoki Celebrating the Past and Future of Marketing and Discovery with Social Impact 2021 AMS Virtual Annual Conference and World Marketing Congress 2022.6 |
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| 2. | Competition Strategy on Platform: Collaborative Filtering and Customer Bridging Value (Peer-reviewed) Tetsuya, Aoki 一橋大学大学院経営管理研究科博士論文 2022.3 |
| 3. | Cooperation Strategy of Complementors on The Platform: A Study in The YouTube (Peer-reviewed) Tetsuya, Aoki Academy of Management Proceedings Vol.2021,No.1 2021.8 
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| 4. | Interaction between tie-up video contents and platform advertisements
Tetsuya, Aoki 2020年度吉田秀雄記念事業財団助成研究報告書 2021.6 |
| 5. | Impact of Reward Visibility on Customer Engagement Management (Peer-reviewed) Tetsuya, Aoki 組織科学 Vol.54,No.3,pp.59-71 2021.6
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| 6. | Perspectives Required for Customer Engagement Marketing: Customer-Owned Resources and the Object of Engagement (Peer-reviewed) Tetsuya, Aoki マーケティングジャーナル Vol.40,No.1,pp.79-84 2020.6
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| 7. | Spill over effect of Co-branding (Peer-reviewed) Tetsuya, Aoki, Shota, Kurokawa 日本マーケティング学会 カンファレンス・プロシーディングス Vol.8,pp.286-287 2019.10 |
| 8. | Impact of Reward Visibility on Customer Engagement Management (Peer-reviewed) Tetsuya, Aoki 組織学会ドクトラル・コンソーシアム査読付報告論文 2019.10 |
| 9. | Customer Engagement Marketing in Online Platform Business: The Motivational Effects of Feedback to Customers (Peer-reviewed) Tetsuya, Aoki 一橋大学大学院商学研究科修士論文 2019.3 |
Presentations
| No. | Name of subject/Conference Name | Year | Site |
|---|---|---|---|
| 1. | Virtual YouTuberにみるプラットフォーム参加企業の競争戦略ー協調フィルタリングがもたらす顧客架橋価値研究ー(2023年度組織学会年次大会) |
Holding date :
Presentation date : 2022.10.1 |
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| 2. | VTuberのための経営戦略(七夕研究所セミナー) |
Holding date :
Presentation date : 2022.5.13 |
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| 3. | Cooperation Strategy of Complementors on The Platform(The 81st Annual Meeting of the Academy of Management) |
Holding date :
Presentation date : 2021.8.2 |
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| 4. | How Fair Rewards Motivate Customers to Engage On-line(2021 Academy of Marketing Science (AMS) World Marketing Congress (WMC)) |
Holding date :
Presentation date : 2021.6 |
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| 5. | Interaction between tie-up video contents and platform advertisements(吉田秀雄記念事業財団研究助成 研究成果報告会) |
Holding date :
Presentation date : 2021.4.9 |
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| 6. | Innovation analysis on video streaming platform(研究・イノベーション学会第３５回年次学術大会) |
Holding date :
Presentation date : 2020.11.1 |
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| 7. | Interaction between tie-up video contents and platform advertisements(第61回消費者行動研究カンファレンス) |
Holding date :
Presentation date : 2020.10.24 |
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| 8. | 中小企業のための経営戦略(広域関東圏中小製造業等経営者有志懇談会(21ものづくりネット)) |
Holding date :
Presentation date : 2020.2.14 |
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| 9. | How to Manage Customer Engagement On-line(第59回消費者行動研究カンファレンス) |
Holding date :
Presentation date : 2019.10.26 |
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| 10. | Spill over effects of Co-branding(マーケティングカンファレンス2019) |
Holding date :
Presentation date : 2019.10.20 |
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| 11. | Customer Engagement Marketing in Online Platform Business: The Motivational Effects of Feedback to Customers(組織学会ドクトラル・コンソーシアム2020) |
Holding date :
Presentation date : 2019.10.18 |
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| 12. | Customer Engagement Marketing in Online Platform Business: The Motivational Effects of Feedback to Customers(2019年度組織学会研究発表大会) |
Holding date :
Presentation date : 2019.6.1 |
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| 13. | Cooperation strataegy of complementors on the platform(Academy of Management STR Virtual Doctoral Consortium) |
Holding date :
2021.7.26
- 2021.7.28 Presentation date : |
Awards
| No. | Award name | Year |
|---|---|---|
| 1. | 大学院第一種奨学金「特に優れた業績による返還免除」(博士後期課程) | 2022.5 |
| 2. | Sekigakusya | 2022.2 |
| 3. | 大学院第一種奨学金「特に優れた業績による返還免除」(修士課程) | 2019.5 |
Research Projects
| No. | Research subject | Research item(Awarding organization, System name) | Year |
|---|---|---|---|
| 1. | プラットフォーム上における産業創造プロセスに顧客が与える影響
|
若手研究
( Awarding organization: 日本学術振興会 System name: 科学研究費助成事業 若手研究 ) |
2023.4 - 2026.3 |
| 2. | 消費者はプラットフォームに従うー協調フィルタリングによるリコメンドが持つ客観的特注感ー
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( Awarding organization: 吉田秀雄記念事業財団 System name: 2023年度(第57次)研究助成 ) |
2023.4 - 2024.3 |
| 3. | 継続的な成長を遂げるための戦略的ポートフォリオ・マネジメント
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( Awarding organization: 東京海上各務記念財団 System name: 学術の研究に対する助成金 ) |
2022.10 - 2023.3 |
| 4. | interaction between tie-up video contents and platform advertisements
|
( Awarding organization: 吉田秀雄記念事業財団 System name: 2020年度(第54次)研究助成 ) |
2020.4 - 2021.3 |
